Director of Commercial Integration & Student Experience

Director of Commercial Integration & Student Experience Workplace:

Gatineau-Ottawa Executive Airport – Select Aviation College (Gatineau, QC)

Salary:

To be discussed

Schedule:

Full-time, weekdays

Work Format:

On-site

Type of position:

Permanent

Position Overview Select Aviation College is entering a new phase of disciplined growth. We are restructuring our commercial engine to unify Sales, Marketing, CRM discipline, Events, and the Early Student Experience under one accountable leader. We are not hiring a traditional Marketing Director.

We are not hiring an Events Coordinator.

We are hiring a Commercial Integrator — a systems-driven operator who thrives on clarity, accountability, and predictable outcomes.

Your mission: bring structure to the entire Lead → Enrollment → Arrival → Early Student Journey pipeline and eliminate all grey zones in commercial ownership.

If you think in systems, measure everything, and believe that growth comes from operational discipline, you will feel at home here.

Your Core Missions Commercial System Ownership

Define and enforce sales stages and SLAs

Lead the weekly commercial scorecard

Improve funnel conversion rates

Increase forecast accuracy

CRM & Funnel Governance

Ensure every opportunity has a documented next action

Implement automation where beneficial

Partner with the Sales Lead to improve consistency

Identify bottlenecks and remove friction

Marketing Alignment

Align messaging with real sales objections

Ensure campaigns support conversion goals

Oversee event architecture & conversion flow

Track event ROI and improve accuracy

Create structured pre-arrival communication and checkpoints

Assign clear accountability within student experience teams

Reduce deposit → no-show risk

Implement early student satisfaction surveys

Strategic Event Oversight

Design events as measurable funnel stages

Define event objectives tied to lead & revenue metrics

Ensure CRM capture and tracking compliance

Set on-site sales processes and post-event follow-up

Oversee logistics via coordinator/volunteers

Profile Sought Education & Experience We’re looking for a competent, motivated, structured commercial operator with:

5–10+ years in revenue operations, admissions growth, commercial leadership, or similar roles

Demonstrated CRM and pipeline management experience

Experience managing measurable revenue outcomes

Familiarity with EOS or similar operating systems (asset)

Skills and knowledge

Strong analytical and decision‑making abilities

Expertise with CRM automation platforms

Advanced usage of ChatGPT and AI workflows

Experience with dashboards (Power BI, Looker Studio, etc.)

Ability to structure follow‑up cadences and pipeline rules

Experience integrating marketing and sales functions

Calm under pressure

Highly structured and process‑oriented

Accountability‑driven

Cross‑functional influence skills

Operational rigor and clarity of thought

AI & Systems Fluency Comfortable working daily with:

ChatGPT (advanced prompting)

GA4 or equivalent analytics

Email automation tools

Project management systems

Benefits of Working at Select Aviation Working at Select Aviation College means:

Join one of Canada's leading aviation training centres.

Living your passion for aviation—even if you're not a pilot

Working in an inspiring environment alongside industry professionals

Being part of a dynamic, passionate, mission‑driven team

Integrating a well‑structured workplace ready to support your growth

Health & vision coverage (including paramedical services)

Long‑term care and disability insurance

RRSP program

Invitation to apply Ready to join our dynamic team?

Submit your application directly on this page and include your résumé, cover letter, and references.

We look forward to meeting you!

Only successful applicants will be contacted.

I hold a valid Canadian work permit / I am authorized to work in Canada.

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