Job Description
VP of Finance | eCommerce [100% Remote]
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We’re a rapidly growing accounting firm specializing in eCommerce. Our ambitious clients trust us to provide financial clarity, data‑driven insights, and strategic guidance that fuel their success.
We leverage technology to streamline financial operations, deliver high‑value insights, and help clients scale efficiently.
We strive to build a fun & respectful work environment, compensate our team well, and respect work/life balance.
About the role:
We’re looking for a VP of Finance to work directly with clients, managing their financial accounting processes and guiding them through financial strategy and cash flow management. You’ll be a trusted advisor to founders and executives, ensuring they understand their numbers and make informed, strategic decisions.
This is a fully remote position, and we value autonomy. We don’t micromanage, but we do expect results. You should be proactive, confident in leading financial discussions, and comfortable collaborating through modern communication and task management tools.
Main responsibilities:
Act as a financial partner to clients, providing insights and guidance on financial performance and growth
Review financials with clients, deep‑diving into KPIs, profitability, and efficiencies
Support Accounting teams to ensure financial data is accurate and high‑quality
Advise clients on cash flow management, financing strategies, and capital allocation
Qualifications:
Deep experience with the eCommerce (or consumer goods) industry
7+ years in an accounting or finance role
Strong financial modeling and forecasting abilities, with advanced Excel/Google Sheets skills
Excellent grasp of full‑cycle accounting processes
Proficiency with QBO and/or Xero is required (NetSuite is a bonus)
Perks and Benefits:
Fully remote and async‑first; work with a flexible schedule between 7 am–7 pm EST
Work from anywhere in the world; we care about outcomes, not where you’re logging in from.
Global team with heart; join a smart, international team that values collaboration, respect, and contribution to a healthy work culture.
Competitive compensation that reflects your experience and local market conditions, while prioritizing work‑life balance and long‑term sustainability.
Salary starting at CA$110k, depending on your experience and location.
75% employer contribution, including paramedical services, dental, vision, and life insurance.
Extra paid leave during the company‑wide holiday closure from December 24th to January 2nd/3rd.
Continuous learning supported: access to tools, training, and exploration of new technologies and methodologies; we will also cover your CPA membership fees and required professional development requirements.
Laptop and 1 or 2 screens based on preference, other than a mouse and a keyboard.
Note:
We are hiring this role due to company growth. We are hoping to hire by end of October ✨
Seniority level: Executive
Employment type: Full‑time
Job function: Finance and Sales; Industries: Business Consulting and Services
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Job Details
Posted Date:
November 30, 2025
Job Type:
Finance and Insurance
Location:
Canada
Company:
UpCounting
Ready to Apply?
Don't miss this opportunity! Apply now and join our team.