Marketing Strategy, Digital Director

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About the Role Thomson Reuters’ Demand Gen Marketing Team is dedicated to developing and implementing innovative and effective integrated marketing campaigns across a range of industry-leading products, and across multiple channels. This role is responsible for setting the strategic approach, planning and performance prioritization for Thomson Reuters digital experiences, within the Legal, Corporates and TAAP segments, delivering on the unique customer needs of these significant markets to ultimately drive sales, revenue, and growth.

Responsibilities

Map and identify key buyer journeys for e-commerce and create customer-first campaigns, assets, and seamless, modern site experiences aligned to those buyers.

Partner with digital and product marketing teams to research, define and segment and target key buying personas and identify sub-segments for future growth and acquisition.

Assist with creation, planning and activation of innovative marketing strategies and campaigns, omnichannel, to deliver on ambitious e-commerce growth goals, partnering closely with demand gen, digital and product marketing teams to build and align on upfront strategy, prioritization and roadmaps.

Provide direction on best-in-class landing pages and site experiences, in close collaboration with Digital Marketing, Product Marketing, UX/UI teams and external agencies.

Forecast, measure, analyze and report on the impact of campaigns and web performance on marketing and sales pipeline, revenue, and demand funnel velocity.

Continually test and optimize digital journeys, using robust A/B testing methodologies and an agile approach.

Deeply understand digital go-to-market strategies, digital channels, customer segmentation, competitive intelligence, e‑comm commercial strategies, to effectively translate business goals into marketing campaigns and activations.

Influence a cross‑functional team and establish strong operating mechanisms across the organization to bring programs to life through thoughtful planning, integration of relevant content and effective translation into digital initiatives and activities.

Fuel digital sales and ensure strong delivery on digital‑first KPIs.

About You

Must be based in and around Minneapolis, Dallas, Toronto CA, New York.

10+ years of experience in digital marketing, growth marketing, e‑commerce, or digital demand gen, with deep understanding of marketing frameworks and full channel mix activation.

BA/BS required; MBA preferred.

Strong leadership, collaboration, teamwork and relationship‑building skills across multiple levels and functions in the organization.

Strong e‑commerce, paid and organic digital experience and CX thinking a plus; deep understanding of modern demand generation technologies, platforms and systems.

What’s in it for You

Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2‑3 days a week in the office depending on the role) for our office‑based roles while delivering a seamless experience that is digitally and physically connected.

Flexibility & Work‑Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset.

Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real‑world solutions.

Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company‑wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

Culture: Globally recognized, award‑winning reputation for inclusion and belonging, flexibility, work‑life balance, and more.

Social Impact: Make an impact in your community with our Social Impact Institute.

Making a Real‑World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency.

About Us Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency.

Equal Employment Opportunity To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug‑free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. Learn more on how to protect yourself from fraudulent job postings here. More information about Thomson Reuters can be found on thomsonreuters.com.

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