Planning Director

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PHD Canada, with 40 years of Canadian history, are part of a Global network, and bring the breadth of global strength and the depth of local expertise to Canadian brands.

Our people make the difference, striving to be the most strategic and creative‑led media agency in a data and tech world that delivers growth for our clients.

We are a culture of thought‑leadership, creativity and innovation.

We believe in our people and delivering great work for our clients. It is these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.

Purpose of the role:

The Planning Director is expected to lead the Integrated PHD team by delivering superior client satisfaction through the building and execution of strategic, competitive, and creative media plans. The Planning Director will have an intimate knowledge of the client’s business and the media marketplace and apply this knowledge to help the PHD integrated team to drive results and exceed client KPIs. The Planning Director will mentor and supervise direct reports.

You will be the leader. You will guide an enthusiastic team of cross‑discipline professionals. You will elevate the team’s performance through leading by example. You will consistently give your best and encourage the same from others. You will be engaged in the ongoing day‑to‑day work with specific focus on liaising with the integrated team to create remarkable plans designed to exceed the defined success metrics. This result will be achieved by leveraging proprietary tools including OMNI Studio, incorporating best practices, understanding investment strategies, incorporating analytics and being open to different ideas and perspectives.

You will be an essential and valuable member of the PHD team through positive and professional engagement of client teams, agency partners, media partners and field experts. Multiple data points and facts will enable you to develop defendable PHD opinions, perspectives and hypotheses. You will focus attention towards PHD business and operational goals to help ensure the ongoing health of the agency. Financial targets, investment obligations and proprietary tool adoption are some of the key areas of attention.

Your Responsibilities: Media Planning

– Ensure the team infuses every plan with thoughtful, functional, creative, data‑driven executions rooted in insights. Familiarity with market research and media applications are crucial. Incorporate measurement and campaign optimization for ultimate performance.

Team

– Engage your team with enthusiasm, knowledge, questions and ideas. Aim towards the future… prepare to be a coach and mentor while being open to receiving valuable feedback from others. Leverage your team to grow skillsets, presentation skills, detail‑orientation, technical skills, leadership and critical thinking.

Client Management

– Build and maintain an effective working relationship with appropriate business leaders to continuously grow the account. Provide a unique point of view to help clients interpret the best way to test and scale new approaches and identify opportunities to grow their business. Account health is rooted in client satisfaction.

Cross Team Alignment

– Be an agency leader and ensure the team is inclusive of multiple disciplines – strategy, marketing sciences, activation, business lead – and externally to understand and develop the most appropriate media concepts and buying strategies across multiple platforms.

Some Specific Responsibilities:

Maintain appropriate confidentiality of client and agency information

Ensure team is focused to deliver against stated PHD business targets and programs

Key contact for senior level client business and full team as appropriate

Complete understanding of the client‑agency contract

Responsible for overall media process (planning/buying/on‑line/strategy/data management etc.)

Own the relationships with appropriate partner agency personnel

Develop meeting agenda and content

Input into full agency team documents, POV’s, opportunities

Participate in ideation sessions

Accountable to the PHD Senior Leadership team for working towards defined agency goals for finance, employee development, new business growth, training and overall health of PHD

Accountability for providing ongoing strategic insight into client business

Develop briefing document for Strategy team

Actively support/input/develop strategic documents/discussion

Be a champion or corporate initiative, inspire your team, and direct case work

Participate in new business pitches as required

Contribute to the PHD team with respect to recruiting and completing Growth Plans and performance reviews as appropriate

Understanding client marketplace dynamics (economic, sales, competitive, consumer)

Contribute/create competitive media reports

Track competitive business success/growth/declines

Engage PHD network for global trends within relevant category

Ensure utilization of PHD Proprietary and industry research tools in plan development

Fully understand the financial and billing position of each client

Ensure appropriate preparation and presentation of reports and strategic analyses to clients

SWAT Analysis

Competitive Reviews

Key Qualifications:

University/College education in marketing, communication or other relevant fields

6+ years of experience in media or related fields

Bilingualism an asset but not required

Working knowledge of digital and traditional media ecosystem

Knowledge of Industry Tools/Resources as asset (BBM, Google Analytics, Adwords etc.)

Working knowledge of Excel and Microsoft Office Software

PHD is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

Seniority level Director

Employment type Full‑time

Job Function Strategy/Planning and Advertising

Industry Advertising Services

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