Sr. Product Marketing Manager

Aha! is the world's #1 product development software. We help more than 1 million product builders to bring their strategy to life. Our integrated tools empower teams to go from discovery to delivery. The suite includes Aha! Roadmaps, Aha! Discovery, Aha! Ideas, Aha! Whiteboards, Aha! Builder, Aha! Develop, Aha! Teamwork, and Aha! Knowledge. Product teams rely on our expertise, AI assistant, and training programs via Aha! Academy to do their best work. We are proud to be a very different type of high-growth SaaS company. The business is self-funded, profitable, and 100% remote. We are recognized as one of the best fully remote companies to work for, champion the Bootstrap Movement, and have given over $1.5M to people in need through Aha! Cares. Learn more at www.aha.io.

Our team

We drive growth: Aha! does not have a sales team — marketing is responsible for increasing awareness, visitors, and trial signups

We give big effort: We work exceptionally hard and fast, constantly producing content that engages new customers and brings value to existing ones

We are curious: We seek to better understand our market, customers, and products so we can clearly articulate the unique value of what we offer

We have fun: We care deeply about our teammates, always making time to celebrate, support, and laugh with one another

We enjoy: We like what we do. And we want you to love your job too. Learn more about The Responsive Method, our company values, and the generous benefits we offer.

Our programs The product marketing group within the broader marketing team is responsible for communicating the unique value of our products and services. We own a broad range of programs — from managing weekly go-to-market launches to hosting live product trainings and producing tools that support our Customer Success team.

We work tirelessly to champion our products across different channels. We are deadline-driven and hold ourselves to exceptionally high standards. And we are always seeking to deepen our customer, marketing, and product understanding to showcase how our software helps teams succeed.

We do our planning and collaboration in Aha! Roadmaps and Aha! Teamwork. We are power users of our own software, often providing feedback and suggestions for improvements that are also shipped to customers. We use Slack and Zoom to communicate. (Email? Rarely.)

Your Experience You have a track record of bringing innovative B2B SaaS products to market in highly competitive environments. You know what it takes to drive interest and adoption in emerging categories and can think strategically about positioning and differentiation, all while executing fast with exceptional attention to detail.

A storyteller at heart, you love writing and are enthusiastic about honing your craft. You are skilled at distilling concepts to their essence, quickly creating content that engages your audience, clearly communicates your point, and achieves results. You also look toward data to inform your work.

You love being at the forefront of new technology. You use AI every day and are excited about how it is reshaping product development. You have not been this energized about a new technology since you started using your first smartphone. Ultimately, you combine an entrepreneurial mindset with caring deeply about helping customers thrive — turning complex capabilities into compelling messaging that resonates with product builders.

You Also Have

Seven+ years of experience in product marketing at a high-growth B2B SaaS company

Deep familiarity with the product development domain

Strong history of delivering high-quality launches, campaigns, and content

Proven success driving acquisition from awareness to trial conversion

Enthusiasm for driving social conversations and participating in online debates

Worked collaboratively with a product and broader marketing team

Your work at Aha! As the Sr. Product Marketing Manager for Aha! Builder, you will help drive success for a fast-growing product in one of the most exciting areas of software today.

You Will

Define positioning and messaging for Aha! Builder, clearly differentiating our solution in a rapidly evolving market

Lead go-to-market activities for new Aha! Builder capabilities, including features that bring AI-assisted product creation to life

Immerse yourself in the market, becoming an internal expert on the evolving ways modern product teams build software

Partner closely with our PM/UX and Customer Success teams to drive product interest and adoption

Become a power user of the product so you can communicate best practices with customers

Create high-quality content for prospects and customers (blogs, videos for social media, website content, live trainings, and success stories)

Share thought leadership content to expand online conversations

Empower internal teams with the messaging and tools they need to confidently champion Aha! Builder

If the Sr. Product Marketing Manager role sounds appealing, we would love to hear from you. (A real human reviews every application.)

Grow with us Everyone deserves to reach their fullest potential. We know that when we do work that matters with people we care about in a high-growth environment, we feel engaged and alive. It is why we joined Aha! and how we achieve our very best.

We offer all the benefits you would expect and more, including profit sharing. The specific benefits listed below are reflective of what we offer U.S.-based hires. We also do our best to extend identical benefits to international teammates.

The base salary range for this role in the U.S. is between $120,000 and $160,000

Cash-based compensation also includes profit sharing, and we contribute a percentage of your total pay each month toward your retirement

Medical, dental, and vision plans (for many teammates, we cover 100% of the premiums)

Up to 200 hours of paid time off a year to spend however you want

30 to 90 days of paid parental leave and five to 10 days of paid care and bereavement leave

Up to $1,000 annually for third-party education, along with paid time off to immerse yourself in learning

Volunteer opportunities throughout the year

Base salary and total compensation are dependent upon many factors, including skills, experience, and relevant past roles.

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