Digital Marketing & E-Commerce Specialist

Develop, implement, and manage comprehensive digital marketing strategies aligned with business objectives.

Plan and execute online marketing campaigns across multiple digital channels including Google Ads, Meta (Facebook & Instagram), email marketing, SEO, and display advertising.

Analyze campaign performance and optimize based on KPIs such as ROAS, CPA, CTR, and conversion rate.

E-Commerce Management

Manage and optimize the company’s e-commerce platforms (Booking.com, Expedia, MEWS, Hotels.com or similar).

Monitor pricing, promotions, and online marketing to maximize sales performance.

Improve customer journey and conversion funnel through UX/UI and CRO (Google Analytics 4 ) best practices.

Analytics & Reporting

Track, analyze, and report website and campaign performance using tools such as Google Analytics, Google Search Console, and CRM (HubSpot) systems.

Prepare detailed performance reports and actionable insights for management.

Use data-driven decision making to continuously improve marketing effectiveness.

Content & SEO

Collaborate with internal teams to create optimized digital content (product descriptions, landing pages, blogs, email campaigns).

Implement on-page and off-page SEO strategies to improve organic search rankings.

Conduct keyword research and competitive analysis.

Social Media & Brand Presence

Manage and grow the company’s social media presence in line with brand guidelines.

Plan content calendars and oversee paid and organic social campaigns.

Monitor community engagement and respond to customer inquiries where required.

Market & Competitor Analysis

Conduct ongoing market research and competitor benchmarking.

Identify new digital trends, tools, and growth opportunities in e-commerce and online marketing.

Required Qualifications

Bachelor’s degree or related studies in Marketing, Digital Media, Online Business Management or a related field

Minimum 2–3 years of professional experience in digital marketing and e-commerce.

Experience managing paid advertising campaigns (Google Ads, Meta Ads).

Strong understanding of e-commerce platforms and online sales funnels.

Experience with analytics and reporting tools (Google Analytics, CRM, dashboards).

Technical Skills

Google Ads & Meta Ads Manager

SEO & SEM tools

E-commerce platforms (Booking.com,Expedia, MEWS, Hotels.com etc.)

Email marketing platforms (HubSpot,Klaviyo,Mailchimp etc.)

Google Analytics, Search Console, Tag Manager

Basic understanding of HTML/CSS is an asset

Soft Skills

Strong analytical and problem-solving skills

Ability to manage multiple projects simultaneously

Excellent communication and collaboration skills

Detail-oriented with a results-driven mindset

Ability to work independently and in a team environment

Job Type:

Full-time Pay:

$34.65 per hour Work Location:

In person