Senior Brand Manager

Senior Brand Manager – Consumer Packaged Goods Location:

North York (Hybrid, 3 days on-site per week) - Canada

Language:

Strong written and verbal communication skills in English required

Duration:

3 month contract, ending March 13, 2026, with possibility of extension

Background Check Requirement:

Criminal background check and employment references required

About the Opportunity Our client, a leader in the consumer packaged goods sector, is seeking a Senior Brand Manager to support their Biscuits and Bakery portfolio during a critical period of growth and innovation. This is a high-impact role where you will help shape brand strategy, guide category performance, and influence decisions across multiple consumer channels.

You will join a collaborative North American marketing team that values insight-driven decision making, continuous improvement, and strong cross-functional partnership. In this role, you will contribute to the evolution of beloved consumer brands and ensure strategic alignment across sales, supply chain, finance, and agency partners.

What’s in it for You You will work in a culture that encourages creative thinking, consumer understanding, and data-backed storytelling. You will gain exposure to senior leadership across North America and have the opportunity to influence high-visibility brand decisions. You will join a workplace that values collaboration, innovation, and shared success.

Your Responsibilities

Champion brand strategy recommendations to senior management in Canada and North America.

Lead category, competitive, brand, and customer analysis to uncover insights and guide opportunity development.

Build consumer understanding plans that strengthen brand equity and support future innovation.

Recommend actions to improve P&L performance, including pricing strategy and cost optimization.

Deliver holistic market insights to support both supply and demand planning.

Lead innovation launch forecasting, including volume and pricing analysis.

Allocate A and P budgets to drive growth and elevate brand equity.

Define product launch strategies and equip Sales teams with compelling stories, insights, and toolkits.

Plan the annual Activity Grid and Media Briefing process to support promotional and communication plans.

Collaborate with Trade Marketing, Category Management, Sales, Supply Chain, Finance, Production, Legal, and agency partners to execute new initiatives.

Skills and Qualifications

6+ years of progressive brand management experience in CPG, ideally within food categories.

Bachelor’s degree in Business required, Master’s degree an asset.

Strong capabilities in brand equity and communication development.

Skilled in simplifying complex ideas and building clear narratives in PowerPoint.

Proven ability to manage multiple projects and timelines.

Solid project management experience from planning through assessment.

Budget and P&L management experience.

Well versed in forecasting and understanding of food, drug, mass, club, and e-commerce channels.

Global or upstream marketing experience is an asset.

Why Partner with Altis If you’ve never worked with a staffing agency before, we make it easy. We work with top employers across Canada who have great jobs to fill, each vetted and verified by our team. When you apply for a job with Altis, we get to know you as a candidate and learn what your strengths are. Then, if you’re a solid match, we handle all the logistics, advocating for you as a candidate for the role, providing access to coaching and connecting you directly with the hiring manager. And rest assured, all our services are free of cost for candidates.

Seniority Level Mid-Senior level

Employment Type Contract

Job Function Marketing

Industries Food and Beverage Manufacturing

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