Adobe Target Lead Engineer

Join multifaceted eCommerce engineering team as a Lead Engineer specializing in Adobe Target. In this role, you’ll drive digital optimization through experimentation and personalization, helping develop data-driven strategies that improve customer engagement and conversion. If you're passionate about crafting impactful digital experiences and thrive in a collaborative, agile environment, we’d love to hear from you.

This is a hybrid role: 2 days remote, 3 days in the office

Key Responsibilities

Own the design and execution of A/B and multivariate tests using Adobe Target.

Develop personalized content experiences and audience segmentation strategies.

Integrate Adobe Target with Adobe Analytics, AEM, Launch (Tags), and other Martech tools.

Collaborate with multi-functional teams to define hypotheses and optimization goals.

Analyze test results and provide actionable insights based on performance metrics.

Ensure accurate tracking, tagging, and reporting across platforms.

Troubleshoot and resolve technical issues related to Adobe Target deployments.

Stay ahead of with Adobe Target capabilities and propose innovative use cases.

Qualifications

Education: Bachelor’s or Master’s degree in Computer Science, Human Computer Interaction (HCI), or related field.

Experience

8+ years of proven experience in software engineering or digital optimization.

4+ years of hands‑on experience with Adobe Target (VEC, Form‑based, APIs).

Experience in B2B, B2C, or eCommerce environments, preferably within large enterprises.

Technical Skills

Expertise in AT.js, Adobe Launch, Web SDK, and server‑side Target implementations.

Familiarity with Adobe Experience Cloud integrations (Analytics, CJA, CDP).

Experience with AI‑powered coding tools (e.g., GitHub Copilot).

Other Skills

Knowledge of data privacy regulations (GDPR, CCPA, DPDP).

Agile methodology experience and strong collaboration skills.

Ability to work independently and lead technical discussions.

Preferred Certifications

Adobe Certified Expert – Adobe Experience Platform or equivalent.

Experience with Adobe Experience Platform Web SDK and Mobile SDK.

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