Dir., Marketing

Description Du Poste The Integrated Marketing Planning team partners with our business units, channels and marketing specialists to design world class marketing strategies and campaigns that drive shareholder value and customer loyalty. Our team acts as leaders on all aspects of marketing, influencing the business strategy, while ensuring TD brand is protected and delivered in the customer experience. As part of Marketing, the Integrated Marketing Planning team operates in a primarily on‑site office model (4 days a week in office).

Lieu De Travail Toronto, Ontario, Canada

Horaire 37.5 hours per week

Secteur D’activité Marketing

Détails De La Rémunération $96,900 - $136,800 CAD

Overall Accountability The Manager, Behavioural Insights should be a strategic thinking, curious individual who has behavioural science expertise and business acumen. This individual must navigate the organization, recommend behaviour‑driven solutions, conduct research, experiments, and statistical analysis, and disseminate behavioural concepts in the language of the business to support enterprise initiatives.

Accountabilities As a Behavioural Insights Manager, you’ll lead qualitative and quantitative research, present insights from your research, assist decision makers, and invent solutions that apply behavioural science to solve business problems.

Responsibilities Include But Are Not Limited To

Uncovering and challenging client assumptions, intuitions and prior knowledge

Performing desk research, data analysis and stakeholder interviews to understand and document the project context

Finding and synthesizing relevant research across behavioural science‑related fields

Leveraging established frameworks to better understand the precursors of the targeted behavior

Adapting proprietary and third‑party data gathering instruments to uncover barriers associated with these precursors

Conducting randomly controlled trials in both laboratory and field settings

Generating hypotheses and validating them through targeted fieldwork

Analyzing and synthesizing qualitative and quantitative findings to answer core questions

Prioritizing findings and distilling key insights by collaborating with other consultants and directors to produce client‑facing deliverables

Presenting findings to internal and client stakeholder groups

Producing reports that highlight key insights in user‑friendly ways

Advocating for Behavioural Insights across the organization

Experience/Skillsets

Desired experience includes designing and deploying experiments, conducting A/B tests, building psychometric surveys, conducting customer insights research, insights analysis, organizational change management, and behavioural reviews with a focus on communications.

Advanced degree (MSc / PhD) in psychology, behavioural science, or a related discipline, or equivalent applied behavioural science experience.

Strong verbal & written communication skills.

Ability to understand business needs and develop project plans that meet those needs effectively.

Holistic, strategic thinker who connects ideas, problems and products to achieve ethical & sustained impact.

Strong initiative and ability to navigate ambiguity and complex environments.

Independent thinker with strong initiative comfortable in an ambiguous and dynamic environment.

Specific Education Requirements

University or Post‑Secondary education required.

Experience in communications development and optimization an asset.

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