Director of Sales & RevOps

Brodie Rec. League™

Type:

Full-Time | Permanent

Location:

Toronto, ON

Salary:

$100,000 – $150,000 CAD annually

Reports to:

COO

Company Overview 50,000+ athletes. 22+ locations. Millions of views. Brodie League is more than a basketball league—it’s a community. As one of North America’s fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.

Role Overview The Director of Sales & RevOps is a key driver of Brodie League’s athlete growth and revenue expansion. This is a high-performance leadership role for a builder who can create systems, scale people, and turn frontline staff into an elite, customer-obsessed sales force. You will own athlete growth across all Brodie League locations, increasing registrations, improving retention, driving add-on revenue, and unlocking new growth opportunities. The role sits at the intersection of sales, customer experience, community, and operations.

Core Responsibilities Growth Strategy & Revenue Ownership

Own sales strategy and revenue targets across all Brodie League locations

Build frameworks to increase athlete registrations, retention, referrals, and waitlist conversions

Develop and test pricing strategies, add-ons, upsells, and new revenue streams

Partner with Marketing to improve lead-to-registration conversion

Analyze athlete behavior to identify growth opportunities

Staff Training, Coaching & Performance

Build systems that increase returning athletes season‑over‑season

Create customer service scripts that turn staff into confident sellers

Implement follow‑up processes, customer lifecycles, and retention workflows

Coach staff to build relationships and deliver standout athlete experiences

Integrate sales moments into game‑night flow

Field Sales Systems & Playbooks

Develop Brodie League’s sales playbook used by League Managers and frontline staff

Design training programs, workshops, and role‑playing sessions

Build dashboards and performance targets by location

Review results weekly with District Managers and League Managers

Establish standards for outreach, follow‑ups, and closing techniques

Data, Reporting & Optimization

Track KPIs including signups, retention, referrals, and conversion rates

Build dashboards showing performance by location, staff member, and season

Identify bottlenecks and implement improvements

Present weekly and monthly sales performance reports to leadership

Requirements

7+ years of sales leadership experience, ideally in consumer, sports, retail, or multi‑location environments

Proven ability to build and scale high‑performance sales teams

Experience creating systems, scripts, playbooks, and repeatable processes

Strong understanding of customer psychology and service‑driven selling

Highly analytical and comfortable working with funnels and conversion metrics

Strong coaching and communication skills

Entrepreneurial builder mindset with comfort in fast‑paced environments

5 days in office at our Toronto HQ – Brodie League has thrived due to a culture of collaboration and teamwork in office

Compensation Disclosure The expected annual compensation range for this role is between $100,000 and $150,000 CAD. Compensation is based on skills, experience, qualifications, internal equity, and business needs. The compensation range may be adjusted in the future.

Why Join Brodie League

Comprehensive health and wellness plan

Access to a yearly Brodie takeover of the Toronto Raptors court

Significant growth and mentorship opportunities

Professional development budget

League membership and free play across 22+ markets

Details regarding our full benefits package will be provided during the interview process.

Artificial Intelligence Disclosure Artificial intelligence may be used in the recruitment and selection process, including to screen, assess, or evaluate applicants.

Commitment to Inclusion We know through experience that different ideas, perspectives, and backgrounds foster stronger and more creative work. We strive to create workplaces that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to work.

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