Senior Brand Manager (Online Brokerage)

Moomoo is one of the world's fastest-growing investing platforms, trusted by more than 28 million users globally and now rapidly expanding in Canada. As a Nasdaq-listed fintech (Ticker: FUTU), moomoo provides best-in-class U.S. trading access, professional-grade trading tools, and an unmatched community learning ecosystem.

In Canada, moomoo is building a bold, modern financial brand. One that blends technology, culture, education, and creativity to empower Canadians to invest with clarity and confidence.

We operate as a highly collaborative, entrepreneurial, and results-driven marketing team. We move fast, test often, and craft experiences that bridge fintech, retail investing, community, and culture, including our first-of-its-kind Yorkville Moomoo Store in Toronto.

About Moomoo Financial Canada Moomoo is one of the world's fastest-growing investing platforms, trusted by more than 28 million users globally and now rapidly expanding in Canada. As a Nasdaq-listed fintech (Ticker: FUTU), moomoo provides best-in-class U.S. trading access, professional-grade trading tools, and an unmatched community learning ecosystem.

In Canada, moomoo is building a bold, modern financial brand. One that blends technology, culture, education, and creativity to empower Canadians to invest with clarity and confidence.

We operate as a highly collaborative, entrepreneurial, and results-driven marketing team. We move fast, test often, and craft experiences that bridge fintech, retail investing, community, and culture, including our first-of-its-kind Yorkville Moomoo Store in Toronto.

About the Role Reporting to the VP, Brand Marketing, the Senior Brand Manager will be a core leader responsible for driving the development, execution, and optimization of moomoo's brand presence in Canada.

You will oversee integrated brand strategy, campaign development, creative excellence, content, experiential activation, and cross-functional alignment across our fast-growing ecosystem, including product marketing, PR/comm, performance media, influencer partnerships, and our new flagship Moomoo Store.

You will be entrusted with building a distinctive, modern fintech brand that Canadians trust.

This is a role for someone who wants to stretch from strong brand manager to true brand owner with autonomy, strategic depth, and the ability to shape a national challenger brand narrative.

WHO YOU ARE

Strategic storyteller

– You understand how to turn insights, data, and cultural signals into compelling brand narratives, campaigns, and creative ideas.

Fintech-curious & customer-obsessed

– You want to help Canadians invest and trade better, understand behavior change, and uncover barriers to financial confidence.

A cross-functional connector

– You influence and build collaborative environments by partnering with product, PR, media, influencer, analytics, and creative teams to ensure brand consistency and clarity across every touchpoint.

Operationally excellent

– You love organization, timelines, prioritization, and making sure complex initiatives seamlessly execute.

Collaborative, resilient, and energized by pace

– You enjoy working in a fast-moving, high-ambition environment where ideas become reality quickly, whether that’s a campaign, a store experience, or a partnership.

MORE SPECIFICALLY, YOU WILL: Brand Strategy & Positioning

Help evolve and maintain moomoo's brand strategy, positioning, and messaging architecture for Canada

Drive clarity around our core ‘reasons to believe' and ensure consistency across channels

Translate audience, category, and competitive insights into clear strategy, briefs, and creative direction

Integrated Campaign Development

Lead the development and execution of national brand campaigns, launch moments, and evergreen initiatives

Partner closely with creative teams (internal + external) to ensure concepts are breakthrough, on-strategy, and culturally relevant

Build tight, actionable creative briefs that elevate quality and inspire strong creative output

moomoo Store Activation

Shape the brand experience within the Yorkville Store from content and storytelling to programming and community building

Partner with cross-functional teams to turn the store into a hub for acquisition, education, creator partnerships, and fintech culture

Oversee brand-aligned content themes, scripts, narratives, and social storytelling

Work with influencer and partnerships teams to ensure creators amplify brand strategy authentically and consistently

Support the development of product education content, creator collabs, UGC, and community moments

Cross-Functional Leadership

Collaborate with product, PR, comms, social, performance media, and global teams to ensure consistent brand expression everywhere

Provide strategic and executional leadership on brand integrations across paid, owned, earned, experiential, and product channels

Brand Governance & Quality Control

Maintain brand standards across visual identity, tone of voice, messaging, and creative assets

Conduct ongoing competitive audits, landscape reviews, and benchmarking across fintech and cross-border brokerage categories

Project & Budget Management

Manage timelines, budgets, resourcing, approvals, reporting, and stakeholder communication

Partner with agencies, vendors, and production teams to bring campaigns and content to life efficiently and on time

Performance, Insights & Analytics

Establish clear KPIs for brand, content, campaign effectiveness, and store activation performance

Partner with analytics, performance media, and product teams to translate data into actionable insights that guide creative, messaging, and channel optimization

Monitor and report on brand health metrics, CAC efficiency drivers, audience behavior, funnel performance, and cultural signals

Lead A/B testing across messaging, brand assets, content formats, and creator collaborations to continually raise performance

Use quantitative and qualitative insights to refine brand strategy and ensure every initiative has measurable impact

Evaluate campaign outcomes and distill learnings into future recommendations for leadership and cross-functional teams

Requirements

4-7 years of experience in brand marketing, integrated marketing, or brand management, ideally in fintech, financial services, technology, or a fast-paced consumer brand

Bachelor's degree in commerce, marketing, advertising, communications, or related field

Experience developing multi-channel campaigns (OOH, social, video, influencers, experiential, PR, retail)

Strong exposure to performance-informed creative or data-driven marketing environments

Experience partnering with analytics/performance teams to improve efficiency across channels

Experience working with or within agencies (brand, creative, integrated, experiential)

Experience with store/retail brand activation or cultural/experiential marketing

Demonstrated contributions to organizational culture

Skills

Strong strategic thinking and ability to translate insights into creative direction

Exceptional writing skills across brand storytelling, briefs, messaging, and frameworks

Strong project management and the ability to lead multiple initiatives simultaneously

Understanding of modern media ecosystems: paid, owned, earned, influencer, and experiential

Ability to build relationships with cross-functional partners and influence without authority

Confident presentation skills, comfortable sharing work with senior leadership

Strong analytical and problem-solving skills, with the ability to interpret data and turn insights into clear brand and creative decisions

Comfortable working with KPIs, dashboards, attribution insights, and performance metrics to guide recommendations

Benefits

Competitive salary, comprehensive benefits, and performance-based incentives

Opportunities for professional growth in a fast-growing fintech company

Beautiful office space in mid-town Toronto with stunning city views

Work in a company that's a global leader in online brokerage and wealth management

How to Apply If you are a results-driven individual with a passion for operations and technology in the trading world, we want to hear from you. Please submit your resume and cover letter outlining your relevant experience and why you are the ideal candidate for this role.

Join Moomoo Canada and help shape the future of retail trading in Canada!

Thank you for your interest in Moomoo Financial Canada. If you would like to download our App and give it a try, you do not need to deposit funds and can explore what the future of investing looks like. Click https://www.moomoo.com/ca/download to download our App now.

Thank you for your interest in Moomoo Financial

Equal Opportunity Moomoo Financial Canada (MFC) is an equal opportunity employer committed to fostering an inclusive and diverse workplace. WE welcome applications from all qualified individuals, including but not limited to those from racialized communities, Indigenous peoples, persons with disabilities and members of the LGBTQ+ community.

MFC is committed to providing reasonable accommodations throughout the recruitment process in accordance with the Accessibility For Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code. If you require accommodation at any stage, ple...