Job Description
General Information:
JobTitle:
Vice President - Sales
Location:
Toronto, ON (Hybrid)
Job Type:
Full-Time
Reporting Line:
Chief Strategy Officer (CSO)
Salary Range:
Base: $170k–$200k CAD per year
OTE: $250k–$350k CAD per year
Total Compensation: $420k–$550k CAD per year (negotiable)
About Fulfillment IQ (FIQ):
Fulfillment IQ is a supply chain engineering and transformation company that helps brands, retailers, and 3PLs design, build, and scale high‑performance logistics operations.
We work at the intersection of strategy, operations, and technology where we solve complex, real‑world problems across warehouse design, automation, order management, transportation, and end‑to‑end supply chain execution.
Our teams combine deep domain expertise with strong technical capability, delivering outcomes through consulting, systems implementation, and proprietary platforms that accelerate time‑to‑value and reduce delivery risk.
If you enjoy working in complex environments, partnering closely with clients, and seeing your work make a tangible impact on how global commerce moves, this is the place where your skills and judgment truly come to life.
Role Overview:
The Vice President of Sales is accountable for new logo acquisition and gross new bookings.
This role leads the hunter motion including building a pipeline, closing complex services‑led deals, and establishing the brand with new clients across warehouse operations, logistics technology, AI implementations and supply chain strategy engagements.
This is not a transactional sales role.
The VP of Sales is the front line of growth. This role ensures we win clients that can be delivered profitably, expanded over time, and turned into long‑term relationships. It is a consultative, enterprise services sales leadership role requiring strong discovery, solution framing, and executive‑level selling.
Mandate:
Own new logo bookings and pipeline health
Build and lead a high‑performing hunter sales team
Establish repeatable new logo GTM motions by value stream
Ensure disciplined discovery and solution qualification
Must Have:
10+ years in B2B enterprise services or technology sales
Demonstrated experience selling into supply chain, logistics, or fulfillment environments, with the ability to translate operational challenges into consultative, services‑led solutions
Proven success selling consulting, systems integration, or custom software
Experience leading hunter sales teams
Strong executive presence and discovery skills
Comfortable operating in ambiguous, growth‑stage environments
Key Responsibilities:
New Logo Revenue Ownership
Own new bookings targets and pipeline coverage
Drive outbound and inbound sales strategy for new clients
Lead complex, multi‑stakeholder enterprise sales cycles
Sales Team Leadership
Hire, coach, and scale Account Executives (Hunters)
Set quotas, coverage models, and performance standards
Establish clear expectations for discovery, qualification, and close
Consultative Selling & Deal Execution
Personally engage on strategic, high‑value opportunities
Lead executive discovery with COOs, CIOs, Heads of Supply Chain
Partner with Pre‑Sales and Delivery Architects during solution shaping
Pipeline & Forecast Discipline
Maintain accurate pipeline data and forecasting
Enforce qualification standards and exit criteria
Identify early deal risks and escalation points
Cross‑Functional Collaboration
Partner with Pre‑Sales to ensure high‑quality proposals
Collaborate with Delivery to validate feasibility and staffing assumptions
Coordinate with Partnerships on co‑sell opportunities
Align with Marketing on Ideal Customer Profile (ICP) targeting and campaign feedback
What Success Looks Like in the First 90 Days:
30 Days In
Assess current pipeline, ICP fit, and win/loss patterns
Review discovery quality and qualification rigor
Build trust with Pre‑Sales and Delivery leaders
60 Days In
Implement standardized discovery and qualification frameworks
Coach AEs on consultative selling and solution framing
Improve pipeline hygiene and forecast reliability
90 Days In
Demonstrate improved win rate and deal quality
Build a predictable new logo pipeline
Deliver a scalable new‑logo GTM playbook
Key Performance Indicators (KPIs):
New logo bookings
Pipeline coverage ratio
Win rate on qualified opportunities
Average deal size and margin
Forecast accuracy
Deal cycle length
Why You’ll Love Working Here:
At Fulfillment IQ, we don’t just build supply chain solutions, we build long‑term careers.
We believe in giving our people real ownership, real influence, and meaningful responsibility. Whether you’re leading a client relationship, shaping a solution, or building internal capability, your decisions have visible impact.
We operate with a high‑trust, high‑standards culture that values clear thinking, collaboration, and accountability without unnecessary hierarchy or bureaucracy.
Here’s what makes Fulfillment IQ a rewarding place to work:
Work That Matters
You’ll help solve real operational challenges that directly impact global commerce, customer experience, and supply chain performance.
Career Growth That Matters
We invest in mentorship, leadership development, and continuous learning — supporting both vertical growth and long‑term career progression.
Flexibility to Thrive
We support remote and hybrid work models, flexible schedules, and trust our teams to manage their time responsibly.
We Celebrate Impact
From project wins to personal milestones, we recognize contribution, celebrate progress, and value consistency over heroics.
A Collaborative Culture
You’ll work alongside experienced consultants, engineers, product leaders, and commercial professionals who value ownership, transparency, and high standards.
Perks you’ll appreciate:
Health & Wellness
Comprehensive health and dental coverage for you and your family (region‑specific plans)
Employee wellness programs where applicable
Time Off
Competitive paid time off (PTO), sick leave, and public holidays
Flexible leave policies that respect local labor standards
Retirement & Financial Security
Retirement savings programs and employer contributions
Region‑specific plans (401(k) in the U.S., CPP and supplementary plans in Canada)
Professional Growth
Dedicated learning and development budget
Support for skills development, leadership growth, and career progression
Flexible Work
Remote and hybrid work options
Flexible working hours aligned to role and client needs
Additional Perks
Equipment and workstation allowances
Internet and business travel reimbursements
Employee stock options (ESOP), where applicable
Team events, meetups, and company offsites
Life at Fulfillment IQ:
Fulfillment IQ is a people‑first company built in trust, collaboration, and ownership. We are proud to be an equal opportunity employer and are committed to building a diverse, inclusive, and high‑performing workplace.
Learn More About Us:
Website: fulfillmentiq.com
LinkedIn: Fulfillment IQ
Spotify: eComLogistics Podcast Spotify
YouTube: eComLogistics Podcast YouTube
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