Head of Marketing

Description

Job Title Head of Marketing

At Premier America Credit Union, our Core Purpose is to serve our members by making it easier to meet today’s needs and reach tomorrow’s dreams. Talented team members succeed in our organization by demonstrating a commitment to our shared values of accountability, friendliness and respect, a passion for delivering great service, giving back to our communities, and pursuing personal growth. Come grow with us and be part of growth and the Premier America family!

Overview We are seeking a strategic, forward-thinking Head of Marketing to shape the brand identity and growth trajectory of Premier America Credit Union. This role oversees the end-to-end marketing ecosystem—from strategic brand positioning and member insights to high-performance digital acquisition and community engagement. You will lead a high-performing team to drive member growth, deepen product penetration (loans, deposits, wealth management), and ensure seamless, "digital-first" member experience across all touchpoints.

The ideal candidate brings not only deep technical and Marketing expertise, but also a demonstrated ability to think multidimensionally, act with integrity, and communicate with clarity and influence at all levels of the organization.

What You Will Do This role oversees the Marketing function with ownership and accountability in the following areas:

Strategic leadership and brand governance – spearhead Premier America’s brand evolution, own annual planning and undertake the appropriate measures to ensure our market positioning in a crowded financial landscape.

Key driver in performance marketing and growth – full-funnel acquisition through multi-channel campaigns to drive high intent leads for core products, go to market strategies to drive lending and deposit growth, and digital optimization.

Member lifecycle and retention (CRM) – build sophisticated automated journeys for member onboarding, cross-selling and win-back strategies; understand Premier America’s member markets and ensures that the right products are presented at the right time in a way that aligns with member needs; pulse check member loyalty through data-driven insights (Net Promoter Score), and identify opportunities for member advocacy and personalized communication; establish and track KPIs to ensure actionable reporting and insights.

Community and omnichannel experience – Continue and enhance Premier America’s local engagement; ensure cohesive brand experience within branches and lead content development through various delivery channels that continues our storytelling to build trust and authority.

Daily management and oversight including budget ownership, ROI-driven decision-making, vendor management and cross-functional collaboration with other senior management and stakeholders.

KPI management and analytics – Determine key metrics and ensure regular reporting to all stakeholders for insights on how our products and services are performing and member satisfaction.

Team leadership and innovation – lead and develop a high-performing team capable of delivering excellence while creating time and capacity for strategic thinking.

Requirements What We Are Looking For:

Bachelor’s degree in marketing, business, or a related field required; MBA preferred.

10+ years of progressive marketing leadership experience in financial services, Fintech, or other highly regulated consumer industry.

Proven track record of aligning marketing strategy with enterprise goals, managing market complexity, and enabling growth in evolving markets.

Deep understanding of CRM (i.e., Salesforce/Hubspot), marketing automation and performance media.

Ability to develop and inspire high-performing teams and foster a culture of continuous learning and improvement.

Strong interpersonal skills and executive presence; able to build trust and influence across the organization.

Experience working directly with board members and regulatory bodies, including preparation of board materials and regulatory filings.

Paygrade Info The base pay for this position is: $150K-$180K annually.

Perks Important to You Our Team Members enjoy the following rewards and benefits:

Competitive pay

Subsidized health care including medical, dental and vision

FSA and HSA

Company-Paid Life and A&D insurance

Discounts on loans (must be a member)

Paid Vacation, Holiday, and Sick time

401k Retirement Saving Plan with a 6% safe harbor employer match

Educational Assistance Program and more!

About Us Founded in 1957, Premier America is one of the nation’s largest credit unions, with over 100,000 members and more than $3 billion in assets. But more importantly, we are ever mindful of one crucial fact: we exist to serve the needs of all members - the owners of Premier America. With a large retail branch network, access to over 30,000+ surcharge-free ATMs; and the Shared Branch Network, Premier America provides financial services to those who live, work, worship or attend school in the Ventura and Los Angeles counties of California, and Harris County in Texas.

Credit unions, such as Premier America, have a rich history evolving from the idea that people working together can create better financial solutions, especially when as owners, members have a vested interest in their collective success. Whether offering higher savings rates and affordable mortgage options, loans for unexpected emergencies or financial counseling during difficult times, credit unions have always made a meaningful difference in the lives of members.

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