Lead, Adobe Workfront & Marketing Platform Integrations

This is a pivotal opportunity to shape our digital marketing transformation by evolving Adobe Workfront into a central orchestration platform for the Manulife Wealth & Asset Management Marketing team. As Lead, Adobe Workfront & Marketing Platform Integrations, you’ll drive connected, data‑driven experiences, contributing directly to our mission of modernising marketing operations. You’ll gain exposure to cutting‑edge MarTech systems, collaborate across teams, and play a key role in enabling automation and measurable business impact.

Position Responsibilities

Define and execute the product roadmap for Workfront, Workfront Planning, and Fusion within the Adobe Experience Platform ecosystem.

Lead the design and activation of integrations between Workfront and AEP applications (CDP, Analytics, AJO/Marketo, Target, AEM Cloud).

Champion the adoption of Workfront Fusion for workflow automation and efficiency.

Own the backlog for Workfront and Fusion, including new features, automation, and technical debt remediation.

Establish governance frameworks for Workfront (roles, permissions, templates, naming conventions, version control).

Drive user adoption through training, documentation, and stakeholder engagement.

Develop performance metrics and dashboards to monitor utilisation, automation impact, and platform health.

Ensure compliance with data, privacy, and security standards across integrated systems.

Partner with Marketing, Strategy, IT, and Data teams to define business requirements and prioritise enhancements.

Required Qualifications

Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, or a related field (or equivalent experience).

5–8 years’ experience in MarTech product ownership, marketing operations, or digital platform management, ideally in a large enterprise.

Hands‑on experience managing Workfront or equivalent project management tools (e.g., Asana, Monday.com, Jira) configuration, automation, and governance.

Experience integrating Workfront with AEP tools (Analytics, AJO/Marketo, AEM, Target) or similar marketing automation and content platforms.

Experience working within agile delivery frameworks.

Preferred Qualifications

Workfront Fusion certification or Adobe Workfront Core Developer/Administrator certification.

Adobe Experience Cloud or MarTech ecosystem experience.

Agile product management experience (Jira, Aha!, or similar).

Strong understanding of API‑based integrations, data flows, and automation design.

Excellent stakeholder management and communication skills.

When You Join Our Team

We’ll empower you to learn and grow the career you want.

You’ll be recognised and supported in a flexible environment where well‑being and inclusion are more than just words.

As part of our global team, you’ll help shape the future you want to see.

マニュライフとジョン・ハンコックについて マニュライフ・ファイナンシャル・コーポレーションは、「あなたの未来に、かりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、https://www.manulife.co.jp/ をご覧ください。

マニュライフは機会均等を是とする雇用主です マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。

雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ/ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、recruitment@manulife.com までご連絡をお願いします。

Referenced Salary Location Toronto, Ontario

Working Arrangement ハイブリッド勤務

Salary range is expected to be between $86,250.00 CAD - $155,250.00 CAD

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job‑related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short‑and‑long‑term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.

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