Regional Marketing Manager (Central Nervous System and Cardiometabolic) - Established Pharmaceutical

About Abbott Abbott is a global healthcare leader dedicated to advancing breakthrough science that improves people’s health at all stages of life. With a forward-looking mindset, we continuously anticipate and adapt to changes in medical science and technology. Working at Abbott

At Abbott, you’ll find meaningful work, opportunities to grow and learn, and a culture that supports your well-being and authenticity. We offer: Career development within a global organization where you can shape the career you envision. Recognition as a top employer in numerous countries and consistently ranked among Fortune’s Most Admired Companies. An inclusive workplace, honored as one of the best large companies to work for and a top employer for diversity, working mothers, women in leadership, and scientists. Our

Established Pharmaceuticals Division

is committed to becoming the world’s most trusted partner in established medicines by improving access to essential treatments and enhancing health outcomes in emerging markets. With a robust current portfolio and pipeline in Central Nervous System and Cardiometabolism we support our mission to help people live their best lives through better health. Role Purpose

The Regional Therapeutic Area Head for CNS/CVM supports the countries to maximize their current portfolio and to prepare for flawless launches of the pipeline products across Latin America. This includes developing and implementing marketing plans that drive brand awareness, differentiation, and loyalty, ultimately supporting both short and long-term business objectives. Key Responsibilities

Regional Strategic Marketing Leadership:

Support the growth of Abbott’s CNS/CVM existing mature brands in Latin America by identifying regional trends, addressing market-specific challenges, and leveraging opportunities to outperform competitors. Launch Excellence:

Support the launches of pipeline CNS/CVM products, leveraging the global brand plans, when available. Full coordination with affiliates, global teams and all supporting functions (Medical, CommEx, Market Access, LEx, Portfolio, Regulatory, Operations) to ensure alignment, readiness, and successful execution of all launches. Brand Positioning and Differentiation:

Position the CNS.CVM Abbott EPD portfolio to ensure relevance and resonance within Latin American private and public markets. Ensure competitive differentiation, value proposition and compelling messaging that aligns with Abbott’s vision and engages key local stakeholders. MBRs:

Lead monthly business reviews with global teams and regional management. Liaise with all functions and all countries for timely and thorough update related to launch planning and in-line brands performance. Ensure appropriate notice of possible down or upsides is communicated with respective action plans. Competitive Monitoring:

Track regional market dynamics, including competitor activity, treatment guidelines, pricing trends, and regulatory changes. Provide insights to inform strategic decisions and forecast adjustments. Forecasting/LBEs/OEM:

Contribute to annual and quarterly sales and revenue projections by integrating regional performance trends and anticipated market changes into the forecasts. Work hand in hand with regional and global finance to map out all possible scenarios, challenges and opportunities. Contributes to regional OEM (long range plan) to ensure a solid foundation for sustainable, profitable growth. Performance Monitoring and Reporting:

Establish KPIs (eg: sales, growth, share, customer adoption, key messaging) to monitor the execution and performance of the current business and the new launches. Deliver regular performance updates, dashboards, and insights to senior management, global teams and other regional stakeholders. Portfolio Strategy:

Supports evaluation of new product opportunities through market assessments, go-to-market strategies, and financial forecasting to guide portfolio decisions, working in conjunction with BD and L&A teams. Affiliate Collaboration and Support:

Act as a strategic partner to country marketing teams. Provide guidance, tools, and best practices to ensure local marketing plans are aligned with global and regional strategy and executed effectively. Facilitate the exchange of successful strategies and learnings among Latin American affiliates. Promote a culture of collaboration, continuous improvement, and innovation within the local marketing teams. Global Collaboration:

Acts as the primary liaison with the Global Marketing teams, ensuring alignment and effective local execution of global strategies, while providing market insights to inform global planning. Requirements & Skills

Education/Experience: Bachelor degree (ideally Science and/or Business) with a preference for it to be complemented by an MBA or post graduate marketing qualification. Minimum of 10 years of pharmaceutical oncology marketing experience at a large Latin American affiliate or regional level, ideally with exposure to global project initiatives. Proven success in Oncology and/or Biosimilar brand management. Languages: Fluency in English is required. Proficiency in Spanish and/or Portuguese is a plus. Core Skills: Brand Building Strategy & Planning : Expertise in developing and executing strategic brand plans, especially as it relates to more mature brands. Launch Excellence : Experience in managing multiple successful product launches simultaneously. Insight and Foresight : Ability to anticipate market trends and customer needs. Innovation & Portfolio Expansion : Proven track record of positioning new products in an innovative manner within a large portfolio. Multi-Channel Customer Engagement : Skilled in engaging customers through various channels and in the private and public market. Financial Acumen and Measurement : Strong understanding of financial metrics and performance measurement. Strategic thinking:

Experience and ability to understand and work on complex projects that require strategic thinking and detailed planning. Competencies / Attributes: In-depth knowledge and expertise in CNS and/or CVM in LatAm or a large Latin American affiliate. A winning mentality with a “can-do” attitude, innovative thinking, and a strong customer focus. A collaborative cross-functional team player who is result-driven and enjoys hands-on, pragmatic work. Ability to influence and work effectively within a matrix organization. Demonstrated capability in systematic anticipation and strategic planning. Proactive approach with the ability to identify opportunities and issues, align with global TA Heads and business stakeholders, and independently drive action plans. Professional experience showcasing innovative and out-of-the-box thinking, with the ability to translate concepts into tangible results. Strong communication and interpersonal skills. Excellent analytical and diagnostic abilities. Adaptability to work in a fast-paced and dynamic environment. Proficient project management skills.