Web Content Strategist – Remote | LATAM | Higher Education Marketing

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Our personalized approach ensures you're matched with companies that value your contributions and offer opportunities for growth. Whether you're a software engineer, designer, marketer, or other tech professional, we're here to help you take the next step in your career. About the Role

A performance marketing agency focused on universities and nonprofit organizations is hiring a

Web Content Strategist

to help

shape

and

optimize

digital content across

complex higher education websites. This role focuses on

developing content strategies that support enrollment marketing goals , helping prospective students find the right information while guiding them toward actions like inquiries, program exploration, and applications. You’ll work closely with

SEO, paid media, UX, CRO, and analytics teams

to ensure content decisions align with both

user needs and measurable performance outcomes . This is a great fit for someone who enjoys working at the intersection of

web content strategy, digital marketing, and user experience , especially within complex multi-program university environments. This is a

fully remote role , paid in

USD . About the Agency

This agency works exclusively with

universities and nonprofit organizations

— partners doing work that expands opportunity and improves communities. Their mission is simple: Build a better agency for organizations building a better world. The team blends

strategy, creative thinking, and performance-driven marketing

to help partners achieve meaningful outcomes like inquiries, applications, enrollments, and awareness. What You’ll Do

You’ll help shape how content is planned, structured, and optimized across complex university websites. Develop

web content strategies for higher education marketing initiatives

Plan and structure content across

large, multi-program websites

Ensure content supports

multiple audiences and user journeys

Collaborate with

SEO, paid media, CRO, UX, and analytics teams

Align content decisions with

digital marketing performance goals

Contribute to strategies that support

inquiries, applications, and enrollment growth

Ensure content structures support

discoverability, usability, and conversion

✅ What We’re Looking For

5+ years of experience

in content strategy, digital content, or

web strategy

Experience working on

large, complex websites

with multiple programs or audiences

Direct experience with

higher education marketing

(universities, online programs, or agencies supporting HE clients)

Experience collaborating with

SEO, paid media, CRO, UX, and analytics teams

Demonstrated ability to connect

content decisions with measurable marketing outcomes

100% fluency in English

Experience working with

U.S.-based companies or teams

Bonus Points

Experience supporting

enrollment marketing strategies

Background working with

multi-program university websites

Agency experience supporting

higher education clients

What You’ll Get

Competitive USD compensation

based on experience/scope

100% remote role

Work that directly impacts

organic search performance

Collaboration with a mission-driven marketing team

Opportunity to work on content that supports

universities and nonprofit organizations

Why This Role Might Be a Fit

✅ You enjoy connecting

content strategy with real performance outcomes ✅ You’re comfortable navigating

large, complex website ecosystems ✅ You like working across

multiple digital disciplines ✅ You think about both

user experience and marketing performance ✅ You enjoy solving complex digital content challenges Interview Process

Application Review

– resume and relevant experience

Intro Call

– background and content strategy experience

First Interview with the Kanahoma Team

– experience with higher education and digital content strategy

Assessment / Case Exercise

– content strategy scenario or review

Final Interview

– team collaboration and strategic thinking

Offer

Timeline:

usually

2–3 weeks Ready to Apply?

Send your

resume and a short note about your content strategy experience , especially your work with complex websites or higher education marketing. If you’ve worked with

universities or enrollment-focused digital strategies , we’d love to hear about it. Deadline to apply:

March 20th