VP Marketing (AI Native GTM) - LATAM

About the Job Basis Vectors Capital is looking for an AI-native, GTM leader to lead the Marketing function at a B2B SaaS company. This person should think like an operator, experiment like a product leader, and treat AI as a force-multiplier.

About the Company We are a B2B SaaS focused PE firm that acquires, optimizes and transforms sub-$25M revenue B2B SaaS companies in the USA. As part of our growth strategy, we are building an AI-first marketing engine that compounds speed, insight, and efficiency while remaining tightly tied to revenue and capital discipline.

Role Overview As VP of Marketing, you will own end-to-end pipeline creation and GTM execution, with a primary focus on new customer acquisition and revenue impact.

You will assess what exists, tear down what’s obsolete, and build a modern, AI-enabled B2B marketing system that delivers near-term pipeline while establishing long-term differentiation. This role is hands-on by design. You will work directly with the CEO, Sales, and Product to turn AI-driven product capability into clear positioning, faster execution, and measurable revenue outcomes.

Key Responsibilities

Revenue & Pipeline Ownership Own pipeline creation targets tied directly to bookings and ARR. Design and operate a full-funnel, revenue-grade demand engine (inbound, outbound enablement, product-led motions, paid, partners). Build rigorous attribution, forecasting, and funnel diagnostics. No vanity metrics. Constantly optimize CAC, payback, and conversion velocity.

AI-Native Go-to-Market Translate AI capabilities into clear, buyer-relevant value propositions (economic buyer, technical buyer, and user). Own messaging architecture, ICP definitions, segmentation, and narrative clarity. Partner tightly with Product to launch, iterate, and reposition offerings at speed.

AI- Driven Marketing Systems Actively deploy AI across: targeting & ICP refinement, personalization at scale, content generation & testing, funnel and pipeline diagnostics. Build repeatable AI workflows, not one-off tools.

Execution & Team Leadership Build and lead a lean, high-output marketing team. Comfortable being hands-on where leverage is highest. Operate across a distributed, global team with clear cadence and accountability. Build dashboards and operating rhythms that keep Marketing, Sales, and Leadership tightly aligned.

Turnaround & Ownership Mentality Operate like an owner: capital-efficient, decisive, and results-driven. Comfortable making hard resets—process, people, and priorities. Bias toward speed, learning, and outcomes over perfection.

Ideal Candidate Profile Experience 10–15 years of B2B marketing experience with direct pipeline ownership. Proven success driving new customer acquisition in B2B SaaS. Experience in turnarounds, scale-ups, or PE-backed environments strongly preferred. Fluent in English (written and spoken) Experience working with globally distributed teams is a plus.

AI & Systems Orientation Hands-on experience applying AI in marketing today, not just talking about it. Thinks in systems, workflows, and feedback loops, not campaigns. Comfortable experimenting rapidly, killing what doesn’t work, and doubling down on what does.

Skills & Capabilities Deep expertise in demand generation, revenue analytics, and GTM execution. Hands on experience with Gemini, Claude, ChatGPT, 6sense, Clay, Jasper etc. Experience with Vibe coding and other AI-first marketing experiment tools Strong strategic judgment paired with tactical fluency. Fluent with modern martech stacks (CRM, automation, analytics, intent, experimentation tools).

Leadership Traits Ownership mentality: accountable, direct, outcome-oriented. High agency: figures things out without waiting for permission. Comfortable with ambiguity, pressure, and rapid change. Collaborative but decisive; low-ego, high-standards.

Why This Role Real mandate, real authority in a company undergoing true transformation Direct access to CEO and board-level visibility Opportunity to build one of the most AI-forward GTM engines in mid-market B2B SaaS. Material impact on revenue, valuation, and strategic direction.

The anticipated base salary range for this role is $140,000–$180,000, with variable compensation, up to $50,000 tied to performance. In addition, this role is eligible for meaningful equity participation (approximately 3–10%), reflecting the company’s focus on long-term value creation.