Brand Manager / Brand Development Leader - LATAM market

Note: Please send your CV in English Art of Spin

is an ambitious iGaming startup within the Altenar ecosystem. We are building the brand from scratch and planning an aggressive international expansion with a portfolio of innovative slot games and unique mechanics. Our goal is to become a recognized industry player by leveraging creativity and virality — succeeding where competitors rely primarily on massive marketing budgets.

Your Mission To take the Art of Spin brand from “unknown” to a top-of-mind choice for operators and players, starting with the LATAM market and expanding into Asia and the United States.

Key Responsibilities:

Building the brand foundation:

Development and implementation of the brand book and corporate website. The website must include a functional Client Hub with technical specifications (RTP, volatility) and marketing assets for partners. Go-To-Market (GTM) strategy:

Development and execution of launch plans for specific regions (especially Brazil and Mexico), including localization of game content to align with cultural specifics of the markets. B2B promotion and networking:

Active LinkedIn development: lead generation, publishing news about signed contracts and game launches. Working with aggregators and direct outreach to operators. Preparation for participation in key exhibitions (ICE, SiGMA). B2C marketing and virality:

Identifying and executing bold and unconventional promotional ideas with viral potential. Building and managing a network of streamers (from micro-influencers to major stars) and affiliates. Managing social media campaigns (TikTok, Instagram Reels) to showcase gameplay and big wins. Creative leadership:

Providing deep context, strong hooks, and detailed briefs for the design and animation teams.

Candidate Requirements:

Deep expertise in iGaming:

Minimum 5–10 years of experience in the industry; strong understanding of the entire ecosystem (provider — aggregator — operator — affiliate — player). Knowledge of the LATAM market:

Understanding of regional specifics, popular mechanics, traffic costs, and player preferences in Latin America (proven case studies in this region will be considered a strong advantage). Startup mindset:

Willingness to work within limited budgets, focusing on efficient organic growth strategies instead of expensive traditional campaigns. Hands-on approach:

At the initial stage, readiness to independently lead key processes (strategy, networking, creative briefs), with gradual team building of 3 specialists (SMM, commercial, design). Creative drive:

Ability not just to follow a plan, but to actively push the market and the team forward with bold ideas.

What We Offer Opportunity to build an international brand from scratch within a dynamic startup environment. Work in a distributed international team (Cyprus, Malta). High flexibility in decision-making. Minimal corporate bureaucracy. Real ownership and impact from day one.