Marketing Specialist

Marketing Specialist Apply in under 5 minutes filling a short form at virtustant.com

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Hours:

8am to 5pm PST Payment:

USD or Local Currency – Your Choice Location:

100% Remote

About the company: Our Client is a fast-growing consumer-focused eCommerce business operating in the US market. They specialize in scaling digital-first brands through performance-driven marketing strategies, data analysis, and full-funnel growth initiatives.

What You’ll Do: We are looking for a Marketing Specialist with strong hands-on experience in paid media and lifecycle marketing to manage, optimize, and scale performance marketing efforts. This role is ideal for a data-driven marketer with experience in eCommerce who can manage paid advertising channels, email marketing automation, and reporting across the full customer journey.

✅ Your core responsibilities:: • Manage and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), and TikTok. • Execute full-funnel marketing strategies focused on acquisition, retargeting, and conversion. • Monitor and optimize ROAS, CPA, and overall campaign performance. • Set up, manage, and troubleshoot pixels and conversion tracking across platforms. • Build, manage, and optimize email marketing campaigns and automation flows. • Collaborate on creative testing strategies and campaign iterations. • Create and maintain performance reports and dashboards using analytics and attribution tools. • Analyze data to identify growth opportunities and optimization strategies.

What We’re Looking For: • Minimum 2 years of hands-on experience managing paid advertising campaigns (Google, Meta, TikTok). • Proven experience scaling consumer brand marketing, preferably within US-based eCommerce businesses. • Demonstrated experience managing marketing budgets and optimizing performance metrics (ROAS, CPA). • Experience working with Shopify, WooCommerce, or similar eCommerce platforms. • Strong background in email marketing automation and lifecycle campaigns. • Experience with GA4, Meta Ads Manager, TikTok Ads Manager, Google Ads, and attribution tools. • Solid understanding of conversion tracking, event setup, and multi-channel attribution.

Preferred Skills: • Experience with attribution tools such as Triple Whale or Northbeam. • Familiarity with SEO/SEM fundamentals. • Experience using tools such as SEMrush, Canva, Photoshop, or Google Looker Studio. • Cold email software experience is a plus.

Personality: • Highly analytical and data-driven. • Proactive, self-motivated, and results-oriented. • Detail-oriented with strong organizational skills. • Creative thinker with a testing and optimization mindset. • Strong communicator and collaborative team player.

Software & Tools • Google Ads • Meta Ads Manager (Facebook & Instagram) • TikTok Ads Manager • Google Analytics 4 (GA4) • Shopify or WooCommerce • Klaviyo, Mailchimp, or similar email marketing platforms • Attribution tools (Triple Whale, Northbeam – preferred) • Excel / Google Sheets • Canva or Adobe tools (preferred)

Schedule: 8am to 5pm PST

What You’ll Get: Payment in USD or Local Currency according to candidate's preference.