SEO & Social Media Strategist (Crypto) – Brazil

Location : Brazil (Brazilian required) Prefer : Base in Sao Paulo/ Rio Remote

About the Role We are looking for a highly skilled

SEO & Social Media Strategist

with strong experience in

content development, SEO strategy, and social media management , ideally within the

crypto or Web3 industry . This role combines

data-driven SEO planning

with

hands-on social media execution , requiring someone who understands how content performs across both

search engines and social platforms .

Key Responsibilities: SEO & Content Strategy : Develop and execute

SEO-driven content strategies

aligned with business and growth objectives.

Conduct

advanced keyword research , including: Keyword discovery and clustering Competitor

keyword gap analysis Identification of growth opportunities

Create and optimize: SEO-friendly titles Meta descriptions URL structures Internal linking (interlinking) strategies Use

SEMrush at a professional level

for research, audits, tracking, and competitive analysis. Monitor and map

content trends using Google Trends

and other industry tools. Plan and manage the

SEO editorial calendar , ensuring consistency, quality, and performance. Collaborate with writers, editors, and stakeholders to ensure content meets SEO and brand standards.

Social Media Strategy & Management: Develop, manage, and execute

social media strategies

across: X (Twitter), TikTok and Instagram. Stay up to date with

platform algorithms, trends, and best practices , especially for crypto-related content. Create, adapt, and publish content tailored to each platform’s format. Manage content scheduling and performance using tools like

Hootsuite

or similar platforms. Leverage

AI-powered tools

to support content creation, ideation, and optimization. Analyze social media performance and continuously optimize for engagement and growth.

Required Qualifications: Proven experience in

SEO and content strategy , preferably in crypto, fintech, or Web3. Strong hands-on experience with

SEMrush

and keyword research methodologies. Solid understanding of

on-page SEO, interlinking, and content optimization . Demonstrated experience managing and growing

social media accounts

for brands. Strong knowledge of

crypto, blockchain, and digital assets . Fluency in

English, Spanish, and Portuguese

(written and spoken).

Nice to Have Experience working with international or global audiences. Familiarity with analytics tools (Google Analytics, Search Console, platform insights). Previous experience in fast-paced startups or crypto exchanges.

What We’re Looking For A strategic thinker with strong execution skills. Data-driven, proactive, and highly organized. Comfortable working across SEO, content, and social media without silos. Passionate about crypto and digital innovation