Business Development Representative

Job Title: Business Development Representative (BDR) Location: Remote Department: Sales Reports To: VP of Growth Company Overview Founded in early 2002, viaPeople set out to redefine the human resources software industry by adopting a unique business model.

Unlike competitors that offered one-size-fits-all solutions, we committed to developing best-of-breed products tailored to the distinct needs of our clients.

Our approach combines expert-driven design with exceptional flexibility to address even the most complex requirements, all while maintaining a steadfast focus on product excellence, relationship management, and superior service quality.

With over two decades of experience in optimizing people management, viaPeople delivers bespoke HR software solutions that adapt to client needs, supported by a reliable and responsive vendor.

Our offerings include performance management, succession planning, and 360-degree feedback solutions, all backed by an exceptional level of service.

Job Overview The Business Development Representative (BDR) will be responsible for maintaining and scaling viaPeople’s sales engine.

This role sits at the intersection of sales development, lead operations, and sales analytics.

You will own lead ingestion, enrichment, and sourcing efforts while partnering closely with sales leadership to ensure pipeline health, data quality, and visibility into performance.

This role is ideal for someone who is highly organized, data-oriented, and motivated by building systems that enable consistent outbound success.

This is a foundational role on the growth team with clear exposure to sales strategy, tooling, and performance metrics.

Key Responsibilities Sales Development & Lead Sourcing Own inbound lead intake, qualification, routing, and enrichment

Proactively source new leads through research, outbound prospecting, and targeted account lists

Support outbound campaigns via email, LinkedIn, and other prospecting tools

Identify ideal customer profiles (ICPs) and buying personas in partnership with sales leadership

Sales Operations & Data Integrity Maintain clean, accurate, and enriched CRM data

Ensure lead and account records are consistently updated and standardized

Track funnel performance from lead to opportunity

Identify gaps, bottlenecks, and drop-off points in the sales process

Reporting & Dashboards Build and maintain sales dashboards and reporting to track:

Lead volume and source

Conversion rates

Pipeline coverage

Activity metrics

Provide regular reporting and insights to sales leadership

Support forecasting and pipeline reviews with accurate data

Cross-Functional Collaboration Work closely with Sales, Marketing, and Leadership to align on pipeline goals

Provide feedback on lead quality and campaign effectiveness

Support Account Executives by ensuring qualified, well-researched leads

Qualifications Bachelor’s degree preferred (or equivalent experience) 3 years of experience in BDR, SDR, sales operations, or revenue operations roles Strong analytical and organizational skills with attention to detail Experience working with CRM systems (Salesforce, HubSpot, or similar) Comfortable working with spreadsheets, dashboards, and basic reporting Strong written and verbal communication skills Self-starter who thrives in a fast-moving, early-growth environment Interest in B2B SaaS, HR technology, or sales operations is a plus

Compensation & Benefits Base Salary Range: Competitive Compensation Package Bonus: Performance-based bonus tied to pipeline and data quality metrics PTO: Generous unlimited PTO and holiday schedule Growth Opportunity: Direct exposure to sales strategy, tooling decisions, and leadership

Why This Role Matters This role is critical to ensuring viaPeople’s sales team operates with clarity, consistency, and momentum.

You’ll help power the front end of the revenue engine while providing the insights leadership needs to scale efficiently. Powered by JazzHR