Marketing Communications Leader

Roles and Responsibilities As the Americas Marketing Leader, you will play a critical role in developing and executing marketing strategies to enhance brand visibility, drive sales growth, and establish AMMEGA´s brand solutions as a leader in the industry. Reporting to the Senior Marketing Communications Manager, you will collaborate closely with cross-functional teams, particularly Product Management and Sales, to ensure the successful implementation of marketing activities. This role is responsible for leading and executing marketing activities related to any of AMMEGA brands: Ammeraal Beltech, Megadyne, Jason, Green Belting and MIR under the 5 pillars of marketing: Branding, Communications, Digital, Lead Generation, EDI/E-Commerce. The scope of this role is for the Americas market, which includes Canada, United States and Latin America. Your responsibilities will include: • Strategic Planning: Develop and implement a comprehensive marketing strategic plan that aligns with the brands goals and objectives at the Americas level. Translate business priorities into actionable marketing initiatives that drive brand awareness, customer engagement, and revenue growth.

• Sales Collaboration: Work collaboratively with the US, Canada and LATAM sales teams to understand their needs, provide necessary marketing support, and contribute to the development and execution of effective marketing campaigns that support sales efforts. Participate in sales team meetings and define an effective process for understanding sales needs across the Americas.

• Brand Management: Manage and elevate the brands across the Americas market. Ensure consistent brand messaging and visual identity across all communication channels and touchpoints.

• Product Campaigns: Lead the planning, execution, and management of new product launches and strategic product campaigns using an omnichannel approach for the Americas. Coordinate efforts across various marketing channels to maximize campaign impact and reach. Leverage marketing materials already developed by the global team when applicable.

• Digital Presence: Oversee the management of the website and regional social media channels. Regularly update and optimize content to ensure an engaging online presence that resonates with the target audience and that generates new leads.

• Lead Generation: Develop and execute marketing and lead generation campaigns that drive qualified leads for the sales team. Utilize a data-driven approach to optimize campaign performance and increase lead conversion rates.

• KPI and ROI Focus: Utilize analytics skills to track and evaluate key performance indicators (KPIs) for all marketing activities. Drive continuous improvement by assessing the ROI of campaigns and adjusting strategies accordingly.

• Strategic Marketing: Conduct competitor analysis, assess market trends, and gather insights to inform marketing strategies. Develop and maintain a brand scorecard to measure brand performance and identify areas for improvement for both brands.

• Budget Management: Manage the marketing budget effectively, allocating resources to various campaigns and initiatives while ensuring ROI and cost efficiency. Understand business strategies and priorities to maximize use of the budget to support business goals.

• Trade Shows & Events: Lead the planning and execution of trade shows and events to ensure a compelling presence that aligns with brand identity and generates meaningful engagement. Qualifications:

• Bachelor’s degree in marketing, business, or a related field.

• At least 5 years of experience in marketing roles, with a proven track record of strategic marketing and execution.

• Experience in industrial or B2B marketing is a plus.

• Fluent Portuguese is preferable.

• Strong understanding of brand management, digital marketing, and lead generation strategies.

• Proficiency in using marketing analytics tools to measure and interpret campaign effectiveness.

• Excellent communication, interpersonal, and leadership skills.

• Strong project management skills, with the ability to manage multiple initiatives simultaneously.

• Pro-active attitude, self-motivated, and problem-solving skills.

• Experience working with external partners and marketing agencies.

• Proficiency in Microsoft Office Suite, , marketing software/tools. Power BI and Salesforce are a plus.

• Ability to work with global teams and in a matrix organization.