Senior Product Owner - Loyalty & Marketing Automation (Contract/Freelance - 6 to 9 months - LATAM)

We’re seeking a hands-on

Senior

Product Owner

to drive the implementation of

Loyalty

and

Marketing Automation

platforms for LATAM markets.

You’ll be the bridge between marketing teams and technical delivery groups, ensuring business needs are translated into clear, actionable features. What you’ll do Own and prioritize the product backlog for Loyalty and Marketing Automation initiatives. Write clear

epics

,

user stories

, and

acceptance criteria

; maintain documentation in

Confluence

. Collaborate with global and local teams to deliver high-quality, scalable solutions. Support integration with the

Single Customer View (SCV)

and ensure data governance best practices. Facilitate agile ceremonies and ensure timely, value-driven delivery. What we’re looking for 5–8 years’ experience as a

Product Owner

,

Business Analyst

, or similar in marketing tech or CRM. Strong grasp of

Agile methodology

and sprint management. Familiarity with

MarTech tools

– CDPs, loyalty/promo engines, and automation platforms. Excellent communication skills in

English

and

Spanish or Portuguese

. Agile certification (CSPO, SAFe PO/PM) is a plus.