PPC Specialist (Meta & TikTok Ads) — B2B SaaS

PPC Specialist (Meta & TikTok Ads) — B2B SaaS

SendPulse | B2B Marketing SaaS

We’re looking for a

Paid Acquisition Specialist

to drive global demand generation at SendPulse, with a strong focus on

Meta Ads

and the expansion of

TikTok Ads

as a growth channel. This role is for people who want to work with a

real product

,

complex B2B funnels

, and

have a direct impact on marketing strategy

— not just launch campaigns and optimize bids. The challenge is real:

high CPA, long sales cycles, multiple markets and audiences

, and constant experimentation. Success in this role requires

strategic thinking

, strong analytical skills, and the ability to build scalable acquisition systems — not routine ad account management. What you’ll do

Scale and optimize existing paid acquisition strategies on

Meta Ads

, including product-led campaigns and content-driven funnels (webinars, courses, conferences, educational content) Lead the development and growth of

TikTok Ads

as a demand generation channel Identify, test, and validate new acquisition approaches:

new funnels, formats, creatives, and channels Build and continuously improve a

creative testing framework

(idea generation, hypothesis validation, briefing, and collaboration with designers and creators) Analyze performance deeply and turn insights into clear action plans Work closely with

design, content, product marketing, and growth teams

to improve overall funnel performance What we’re looking for

Strong hands-on experience and deep understanding of

Meta Ads Proven experience working with

B2B / SaaS / software products Experience managing

$20,000+ monthly ad budgets

and working with

high CPA environments Ability to structure and scale

creative testing and experimentation frameworks Practical experience running and scaling

TikTok Ads Strong analytical mindset and data-driven decision-making Fluent English (mandatory) Nice to have

Solid understanding of

analytics, attribution, and tracking Previous experience in a

marketing agency Experience working with

desktop-first product

Join SendPulse and grow with a global team building products for businesses worldwide