Sales Lead

Role

You will build Bleu's revenue machine from zero.

This is not a role where you inherit a pipeline and optimize it. There is no pipeline. There is:

- real proof (strong case studies + references) - a clear quality bar and delivery track record - validated service patterns (we know what works) - founders who will work closely with you

Your job is to turn that into a repeatable GTM system.

What you'll own

1) Positioning + packaging

- Turn what we already do well into 2–3 clear, repeatable offers (less bespoke proposals every time) - Define who we're for — and who we're not for - Protect margin and apply guardrails (no vague scope, no "staff aug", no deals that create scope creep)

2) Revenue system (lightweight CRM)

- Build the basics in a CRM of your choice (stages, qualification criteria, templates, weekly cadence) - Create a proposal/contract process that fits consultative, high-trust sales - Close the loop with delivery so we keep selling what we're genuinely best at

3) Demand generation (hands-on)

- Outbound + ecosystem work: , warm intros, partner conversations—in Bleu's voice (direct, consultative, substance > hype) — you prospect, qualify, and close while building the sales playbook - Turn proof into assets (references, case studies, short narratives) instead of "nice quotes" - Work with founders on a consistent content cadence (e.g., ~2 posts/week)

4) Team (once the system works)

- Hire and manage a BDR to run the playbook you build, and/or build an AI agent for that. - Define what a "qualified meeting" is so the BDR generates real opportunities

What you won't own

- Product decisions or roadmap - Delivery management or post-sale customer success - Engineering priorities or team management - Brand marketing / creative direction (you'll collaborate with cases and content creation, but you won't be "the brand team")

You'll do well here if you…

- Have sold or built GTM for technical services / engineering partnerships / productized dev work (not enterprise SaaS-only) - Have built a lightweight GTM system end-to-end: ICP → messaging → outbound → qualification → proposal → close - Can hold a real conversation with technical buyers (founders, CTOs, eng leads) without fluff - Don't think that doing the prospecting yourself is unacceptable — you know that's the job - Write clearly and directly (if your default is buzzwords/corporate-speak, this won't fit) - Have high autonomy and like building systems (you don't need daily orchestration) - Know when to say no to deals that look good on paper but damage margin, scope, or team focus

Nice to have

- Web3 ecosystem experience (protocols, DAOs, grants dynamics) - Experience selling to technical buyers in both Web2 and Web3 - Prior experience hiring/training a BDR - Familiarity with the Brazilian market (we're expanding Brazil as a channel too, without losing global focus)

Logistics

- Remote (timezone range: UTC-8 to UTC+1) - Work closely with the founders (José + Fábio) and delivery leads

Hiring process (3–4 weeks)

1. Intro call (30 min) — mutual fit, motivation, background 2. Paid async work sample (~3–4h) — ICP definition, offer framing, 30-day outbound plan,

message, pipeline criteria 3. Deep dive (90 min) — work sample presentation + discovery call roleplay + pressure scenarios 4. Final conversation (45 min, both founders) — long-term alignment

Compensation

- Base + variable (OTE~ USD 100k/year) - We use a fair ramp: early months focus on building the system and creating qualified pipeline before fully shifting incentives toward closed revenue - Details shared in the interview process