Lead WordPress Developer

Given that this position requires English proficiency, we are only considering CV's provided in English. Thank you, and we look forward to your submission! About Olly Olly Ready to roll up your sleeves and help transform local marketing forever? At Olly Olly, we’re blending technology and real-world expertise to empower businesses across the U.S. like never before.

We believe small businesses are the backbone of our economy. That’s why we’re on a mission to provide them with tools, strategies, and insights that help them rank higher, generate high-quality leads, get calls and reviews, and, above all, grow sustainably, without the hassle.

The Olly Olly platform complements our hands-on service perfectly: it’s no-nonsense, easy-to-use software that helps local businesses streamline operations and contact management, drive leads, stabilize cash flow, and maximize revenue with minimal effort, so they can reclaim their time to focus on what they do best.

Our Vision We aim to be the ultimate all-in-one platform for small business growth, allowing owners to manage every part of their business efficiently and effortlessly.

Our journey began as an agency, and we’ve already helped thousands of clients succeed. Now, we’re embracing an exciting new chapter: becoming a SaaS-first company. By combining hard-earned human expertise with AI and automation, we’re creating affordable solutions that give business owners peace of mind while driving measurable success.

Why We Need You We're seeking a battle-tested

WordPress Developer & Landing Page Team Lead

who has personally managed the technical execution of high-stakes marketing campaigns with millions of dollars in ad spend.

This isn't a role for someone who's built a few landing pages—we need someone who has been THE person responsible for ensuring every pixel fires correctly, every form submits properly, and every dollar of ad spend has a clear path to conversion tracking.

You'll lead a team of two WordPress developers, managing multiple concurrent projects while maintaining the exacting standards required when significant marketing budgets are on the line. You'll be the technical bridge between our marketing campaigns (primarily Meta, but across various channels) and our HubSpot CRM, ensuring flawless data flow and attribution tracking.

Core Responsibilities Landing Page Development & Campaign Execution Design, build, and deploy high-converting landing pages optimized for paid traffic from Meta, Google, and other advertising platforms Own the complete technical implementation of marketing campaigns from concept through launch Ensure pixel-perfect tracking setup across all campaigns, including Meta Pixel, Google Analytics, conversion tracking, and retargeting audiences Implement and troubleshoot complex tracking scenarios including server-side tracking, UTM parameters, and multi-touch attribution Optimize landing page performance for speed, mobile responsiveness, and conversion rates Conduct A/B testing and implement rapid iterations based on campaign performance data HubSpot Integration & Data Management Build and maintain seamless integrations between landing pages and HubSpot CRM Ensure accurate lead capture, form submissions, and data synchronization Implement and validate proper lead source attribution and campaign tracking in HubSpot Create custom workflows and automations to support campaign objectives Troubleshoot data discrepancies and ensure marketing attribution accuracy Technical Leadership & Team Management Provide direction and day-to-day guidance to two WordPress developers while remaining hands-on in execution Manage workload distribution across multiple concurrent projects and campaigns Establish and enforce development standards, quality assurance protocols, and best practices Conduct code reviews and provide constructive technical feedback Create project timelines and ensure on-time delivery of campaign assets Serve as the escalation point for complex technical challenges Quality Assurance & Risk Management Implement rigorous QA processes, before any campaign launch. Verify all tracking mechanisms are functioning correctly across devices and browsers Maintain detailed documentation of tracking implementations and technical specifications Proactively identify and resolve potential issues before they impact campaign performance Ensure compliance with privacy regulations (GDPR, CCPA) in all tracking implementations

Required Qualifications 5+ years of professional WordPress development experience Direct experience managing technical execution of marketing campaigns with $1M+ in total ad spend Must have been the PRIMARY person responsible for landing page build and campaign launch (not just a contributor on a larger team) Portfolio demonstrating high-converting landing pages you've personally built and deployed Technical Expertise Proven experience implementing Git-based version control (GitLab, GitHub, or Bitbucket) and configuring Continuous Integration/Continuous Delivery (CI/CD) pipelines for WordPress. Must be proficient in automating deployment across environments (Dev, Staging, Prod) and integrating unit and end-to-end tests into the workflow. Expert-level WordPress development skills including ACF. Gutenberg, custom theme development, plugin customization, and advanced page builders (Elementor, Divi, or similar) Deep understanding of Meta Business Suite, Meta Pixel implementation, and Conversions API Proven experience with HubSpot CRM integration, forms, and tracking implementation Strong command of HTML, CSS, JavaScript/jQuery, and PHP Experience with VueJS is a plus Experience with conversion tracking pixels across multiple platforms (Meta, Google, LinkedIn, etc.) Knowledge of Google Tag Manager and server-side tracking implementations Understanding of marketing analytics, attribution models, and conversion optimization principles Management & Communication Demonstrated experience leading and mentoring developers Exceptional project management skills with the ability to juggle multiple high-priority projects Clear communication style with both technical and non-technical stakeholders Comfortable with accountability when significant marketing budgets are at stake Ability to explain complex technical concepts to marketing team members Performance Standards Meticulous attention to detail—one misconfigured pixel can cost thousands in wasted ad spend Ability to work under pressure and meet tight campaign launch deadlines Proactive problem-solver who anticipates issues before they become problems Commitment to continuous learning as platforms and tracking methods evolve

Preferred Qualifications Experience with marketing automation platforms beyond HubSpot (Marketo, Pardot, ActiveCampaign) Familiarity with conversion rate optimization (CRO) methodologies and tools Knowledge of SQL for custom reporting and data analysis Experience with A/B testing platforms (VWO, Optimizely, Google Optimize) Understanding of SEO best practices for landing pages Certifications in Meta Blueprint, Google Analytics, or HubSpot Experience in agency or fast-paced startup environments

What Success Looks Like First 30 Days Audit current landing page infrastructure and tracking implementations Meet with marketing team to understand campaign objectives and conversion goals Review existing team workflows and identify optimization opportunities Successfully launch first campaign under your management with zero tracking issues First 90 Days Establish standardized QA protocols and documentation for all campaign launches Implement improvements to team efficiency and project management processes Build trust with marketing team through flawless technical execution Identify and resolve any lingering tracking or integration issues First Year Lead team through successful execution of major product launch campaigns Demonstrably improve landing page conversion rates through testing and optimization Establish Olly Olly's landing page function as a competitive advantage Develop your team members' skills and create succession planning

Why This Role Matters When we invest in marketing campaigns, every dollar needs to count. You'll be the person ensuring that our tracking is accurate, our data is clean, and our ability to optimize is never compromised by technical issues. Your work directly impacts our ability to scale profitably and serve more small business owners.

Compensation & Benefits Competitive pay based on your experience. Flexible work: 100% remote; Monday-Friday, 8:00 am - 5:00 pm EST Work-life balance: Generous PTO, including 15 vacation days and U.S. holidays. Growth-oriented culture: Join an inclusive, international, and innovative team where your contributions make a tangible difference.

Diversity and Inclusion at Olly Olly At Olly Olly, we celebrate differences in background, culture, abilities, and perspectives because diversity drives innovation and creativity. Your voice matters here, it really does! And your unique perspective will help us shape the future of small business growth.