Senior Media Buyer

Senior Media Buyer (Lead Generation & Patient Acquisition) | 100% remote

About the Role

We are hiring a senior-level performance marketer to own strategy, execution, and optimization of multi-account paid media campaigns focused on lead generation and appointment booking for local healthcare providers. This is a hands-on, high-accountability role managing complex campaign portfolios across Meta Ads and Google Ads.

This position is best suited for operators who are deeply analytical, comfortable managing scale, and experienced in service-based lead generation (not ecommerce).

What You Will Own

- Full-funnel paid media strategy for local lead generation campaigns - Campaign build, optimization, and scaling across multiple client accounts - Budget allocation, audience strategy, creative testing, and performance improvement - Lead quality analysis and conversion performance optimization - Performance reporting, insights, and strategic recommendations - Continuous testing of messaging, offers, and conversion drivers

Must-Have Experience

- 5+ years managing Meta Ads AND Google Ads professionally - Proven experience generating leads for local or service-based businesses - Demonstrated success managing multiple accounts simultaneously - Hands-on optimization experience focused on CPL and conversion quality - Experience with appointment-based funnels (consultations, bookings, or patient acquisition) - Strong analytical decision-making based on performance data

Strongly Preferred

- Healthcare or chiropractic marketing experience - Experience managing 15+ accounts concurrently - Advanced understanding of local advertising and geographic targeting - Experience working in agency environments - Clear, professional spoken English for client-adjacent collaboration