UI Designer

About Lilo Social Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle, from content creation and paid advertising to conversion rate optimization and retention marketing.

Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo's 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners.

The Role The UI Designer is a key contributor to Lilo Social's conversion rate optimization practice, responsible for designing high-performing Shopify storefronts and direct-response landing pages for a portfolio of 8- and 9-figure DTC brands. This role sits at the intersection of aesthetics and performance, translating CRO strategy, A/B test hypotheses, and brand guidelines into polished, conversion-optimized digital experiences. You will work closely with CRO strategists, developers, and client partners to bring designs from concept to implementation with precision and speed.

What Success Looks Like Measurable improvements in CVR, AOV, and on-site engagement metrics across your client portfolio High-quality design deliverables that are executed on-brief, on-brand, and on deadline A consistent output of test-ready page variations that support an active A/B testing roadmap Strong cross-functional relationships with CRO strategists and developers that accelerate design-to-launch velocity

Responsibilities Design Shopify storefront experiences including homepages, product detail pages, collection pages, and cart/checkout flows optimized for conversion Develop high-converting landing pages for paid media campaigns, promotional offers, and subscription acquisition Translate CRO hypotheses and A/B test briefs into polished, production-ready design mockups using Figma Apply direct response design principles to every deliverable, balancing visual quality with performance intent Collaborate with CRO strategists to understand test objectives, user behavior data, and optimization priorities before beginning design work Iterate rapidly on design concepts based on A/B test results, heatmap analysis, and qualitative feedback Maintain and evolve client-specific design systems and component libraries in Figma to ensure brand consistency at scale Handoff designs to developers with annotated specs, interaction notes, and responsive behavior defined Review implemented pages against design intent and provide precise QA feedback prior to launch Participate in client-facing design reviews and communicate design rationale clearly and professionally Stay current on DTC eCommerce design trends, Shopify theme capabilities, and emerging CRO best practices

Requirements 3+ years of UI design experience, with a portfolio demonstrating Shopify storefront and landing page work for eCommerce brands Expert proficiency in Figma, including component libraries, auto layout, and developer handoff workflows Deep understanding of direct response design principles and how layout, hierarchy, copy placement, and visual cues drive conversion Proven experience designing within or alongside A/B testing frameworks (Intelligems, Convert, VWO, Optimizely, or similar) Strong understanding of responsive design and mobile-first design principles Ability to interpret quantitative data (CVR, bounce rate, scroll depth, heatmaps) and translate insights into design decisions Excellent communication skills with the ability to present and defend design decisions to internal teams and client stakeholders

Nice to Have Familiarity with Shopify theme structure, Liquid templating, or experience working directly within Shopify Online Store 2.0 Experience with tools such as Hotjar, Microsoft Clarity, Google Optimize, or similar UX research and testing platforms Basic proficiency in HTML/CSS sufficient to support developer QA and minor implementation edits Background in DTC subscription brands or experience designing subscription-specific UX (subscribe-and-save, upsell flows, portal pages) Motion or micro-interaction design experience using Figma prototyping or After Effects

Compensation and Benefits Generous Time Off: Competitive PTO policy and paid holidays to maintain work-life balance Fully Remote: Work from anywhere with flexible hours and a distributed team culture Compensation: Competitive salary commensurate with experience.