Marketing Lead

Location: Melbourne | Full-time | Multiple brands: Scag Power Equipment, McConnel, Seppi, Atom Power Equipment, International Mowers

About Us International Mowers is a leading distributor and manufacturer of premium machinery and equipment. We manage multiple brands across Australia and are looking for a proactive Marketing Lead to take ownership of our marketing activities and support our dealer network.

The Role This role will manage content, marketing planning, campaign execution, and coordination with external agencies. You will focus on content direction, execution, and brand consistency, while graphic design, PPC, and SEO are already outsourced.

Key Responsibilities Content & Digital Marketing

Create and manage monthly content calendars for Instagram, Facebook, LinkedIn using Social Pilot.

Write captions, product highlights, case studies, and promotional content

Update and maintain multiple brand websites (WordPress experience required)

Coordinate with external agencies (PPC, SEO, graphic design) and supply content/assets

Upload social content, manage scheduling tools, and track basic analytics

Respond to social media enquiries in coordination with sales

Brand & Campaign Management

Plan and execute promotions across the dealer network

Write briefs and review artwork from external graphic designers

Oversee brochures, flyers, catalogues, POS materials, and print collateral

Maintain and enforce brand guidelines across all platforms

Develop marketing packs and assets for dealers

Coordinate POS, signage, pull-ups, and promotional merchandise

Support product launches with content, materials, and internal communication

Maintain an organised asset library (photos, videos, product specs)

Internal Coordination

Maintain a full marketing calendar across all brands

Collect and organise product updates from sales and suppliers

Manage marketing timelines, approvals, and project workflows

Assist with trade show preparations and collateral requirements

Skills & Experience

3+ years of marketing experience (in-house or agency)

Strong writing and content creation skills

Experience with HubSpot would be very helpful

Experience coordinating external agencies and internal stakeholders

Strong organisational and project management skills

Ability to manage multiple brands simultaneously

Basic knowledge of analytics and reporting

Interest in machinery, equipment, or industrial sectors (advantage)

Personal Attributes

Highly organised and detail-driven

Self-starter who takes ownership and follows through

Able to manage multiple deadlines simultaneously

Confident and practical communicator

Hands-on, responsive, and solution-focused

Why Join Us?

Work across multiple premium brands in the machinery and equipment sector

Lead content, campaigns, and dealer marketing initiatives

Collaborate with external specialists while owning day-to-day marketing

Apply Now if you’re a practical, organised, and creative marketer ready to make an impact across multiple brands.

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