Head of Digital Influence

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Ray White AKG | Industri Media | AKG Ecosystem | The One Conference

This is not a normal marketing job.

We’re not looking for someone to “run socials” or schedule canva posts. Those days are gone. We’re looking for a digital marketing evangelist - a creator, strategist, operator and storyteller who wants to help shape one of Australia’s fastest growing real estate and media ecosystems.

You’ll be stepping into a high performance environment working directly with agents, creators, media teams and business leaders across Ray White AKG, Industri Media and The One Conference!

If you live and breathe content, data, growth and digital influence - keep reading.

THE ROLE Your mission is simple: amplify people, scale attention and help our agents become industry leaders through digital.

You will:

Work closely with elite agents to build personal brands that convert attention into listings

Drive digital strategy across social, video, paid media and emerging platforms

Collaborate with our internal media team to execute high-impact campaigns

Help shape thought leadership content, opinion pieces and industry storytelling

Analyse performance metrics and turn data into clear actions

Lead experimentation - new platforms, AI tools, creative formats and growth tactics

Act as a digital coach inside the business, helping agents understand what works and why

WHO THIS IS FOR You might come from marketing, media, agency, content creation or even real estate - but more importantly, you think differently.

You are:

Obsessed with digital culture and audience psychology

Comfortable working with high-profile personalities and strong brands

Strategic but fast-moving — you don’t wait for perfect

Equal parts creative and analytical

Confident presenting ideas and pushing boundaries

Energised by building something bigger than a single brand

BONUS POINTS IF YOU

Understand the Australian property space

Have built or scaled personal brands online

Know your way around Meta, TikTok, LinkedIn and YouTube ecosystems

Have experience with AI content workflows and modern growth stacks

WHY JOIN US This is a front row seat to one of the most dynamic ecosystems in Australian real estate.

You’ll work alongside Chairman’s Elite leaders, media professionals and industry innovators. Expect fast decisions, big ideas and a platform where your work is seen nationally - not buried behind corporate layers.

If you want safe and predictable, this isn’t it.

If you want impact, growth and creative freedom - let’s talk.

APPLY NOW Send your resume, portfolio or something that shows how you think digitally. Traditional applications are welcome, but we appreciate originality.

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Your application will include the following questions:

Which of the following statements best describes your right to work in Australia?

How many years' experience do you have as a Head of Digital?

How many years' experience do you have in digital marketing?

How many years' experience do you have in social media marketing?

Perks and benefits Stunning city centre office spaces Access to our Wellbeing Platform: TOGETHER Employee discounts Learning & Development

The Ray White Group encompasses a collection of diverse yet interconnected businesses, united by a shared heritage that dates back to 1902. Our journey commenced in the humblest setting of Crows Nest, a frontier town in regional Queensland, where the first Ray White office originated. Over the course of over 120 years, we have experienced remarkable growth, currently 12 businesses within the group, more than 1,000 offices in our network, and close to 300 corporate team members.

We are dedicated to creating an exceptional environment that empowers our talented individuals to forge outstanding careers and reach their full potential. Our business is founded on curiosity and a desire to learn.

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