Job Description
About Pacific Optics
We're a leading provider of consumer lifestyle, electronics, and accessories products across Australia and New Zealand. We partner with major retailers, petrol and convenience outlets, and eCommerce platforms, delivering trend-led products across consumer electronics, sunglasses, mobile and tech accessories, outdoor and leisure, lighting, and personal care.
The Opportunity
Pacific Optics is recruiting a Head of Sales - Grocery to establish and scale our grocery channel from the ground up. This is a rare opportunity to build something significant—taking a greenfield channel and turning it into a strategic revenue driver.
Reporting to the CEO as part of our senior leadership team, you'll be responsible for driving strategic direction, commercial performance, and operational excellence across the grocery channel. You'll maximize revenue, profitability, and market share through strategic account management, business development, and team leadership.
This is a P&L‑shaping role with genuine authority to build, influence, and win. If you're a builder with deep grocery expertise and the commercial acumen to crack major accounts, this is your next move.
What You’ll Own
Strategic Account Management
Build relationships from ground zero with key grocery retailers and banner groups, establishing performance baselines and monitoring frameworks
Develop compelling business cases demonstrating category growth potential and margin opportunity
Negotiate initial commercial terms including pricing, rebates, promotional funding, and listing fees
Business Plan Execution & Commercial Delivery
Establish grocery channel footprint achieving sales, margin, market share, and distribution targets
Drive volume and value growth through ranging, pricing, and promotional execution and build the promotional playbook for the channel
Coordinate across Operations, Supply Chain, Marketing, and Customer Service
Balance strategic account management with high-volume prospecting
Customer Relationship Management
Maintain CRM hygiene with accurate account plans, trading terms, and interaction history
Establish service standards and build customer confidence through responsive communication
Team Leadership & Capability Development
Lead, develop, and grow a small team, driving a high performance culture
Build foundational commercial capability through coaching in negotiation, account planning, and category management and drive effective communication channels across Executive Leadership and frontline sales
Performance Analysis & Business Intelligence
Monitor channel performance metrics and establish reporting frameworks
Identify trends, variances, and emerging risks requiring management attention
Prepare strategic recommendations for the CEO and Executive Leadership Team
Drive continuous improvement through data analysis and evidence‑based decision making
What You Bring
Proven senior sales leadership within grocery/supermarket channel with a track record of building or scaling operations
Deep grocery retail expertise with established relationships across major banner groups and independents
Demonstrated success delivering significant sales growth, market expansion, and profitability in FMCG
Strong background managing national accounts and trade spend at scale
Experience leading multi-country teams (Australia / New Zealand preferred)
Advanced commercial and financial acumen including P&L accountability
Exceptional negotiation skills and ability to engage at senior executive levels
Builder’s mindset - comfortable operating in ambiguity with the ability to create structure, processes, and momentum
Clear and persuasive communicator capable of presenting to Boards, Executives, and customers
Strong motivator and developer of people who builds trust and alignment across functions
Why Pacific Optics?
Genuine Greenfield Opportunity: Build the grocery channel from scratch with full strategic and operational ownership
Executive Influence: Part of the senior leadership team contributing to corporate planning and business transformation
Backing to Win: Resources, product portfolio, and executive support to establish Pacific Optics in grocery
Great Team: Passionate, capable people who invest in growth and back each other
Gold Coast Lifestyle: Burleigh Heads office with hybrid working options
Career‑Defining Role: Shape a channel that could become a cornerstone of the business
Location: Burleigh Heads, Queensland
Reports to: Chief Executive Officer
Role Type: Permanent, Full-time | Hybrid working available
Pacific Optics is committed to fostering a culture of integrity, inclusion, and innovation. We value diversity and ensure equal opportunity in employment.
Applications reviewed on a rolling basis. Early application encouraged.
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