Head of Email Marketing

About this role As a Head of Email Marketing, you will play a key role in planning and delivering outstanding campaigns and content emails through major eCommerce platforms. With a heavy focus on email strategy, performance and optimization, you will be the main force behind a personalised email experience to achieve organic customer growth and secure a company’s reputation. Your advanced experience in the channel will see you working with and influencing a variety of customers, using an analytical approach to assess, define, present and action campaign recommendations and strategies.

Your responsibilities will be:

Developing and executing an email strategy that appeals to both our current and potential customers and improves email channel performance

Manage day-to-day planning and scheduling of promotional email marketing campaigns

Build and lead a team in order to create educational and/or marketing content to drive customer engagement and performance

Implement, optimise and analyse all digital media spend/campaigns including Paid Social, Native, SEM, Display Advertising and Email

Analyze the data and outcomes and present adjustment recommendations to improve potential clients’ response

Own the entire email process for our marketing clients including, but not limited to content calendar creation, copywriting, campaign building, campaign execution, advanced automated flow set-up, and proofing

Run A/B tests and apply learnings to future emails to increase revenue

What we are looking for:

5+ years of experience in CRM/email Marketing and Inbound marketing

2+ years of experience overseeing and managing the entire scope of email marketing from strategy development, design to execution to analysis preferred for e-commerce clients (e-commerce experience is required)

High-level experience with multiple ESPs (Email Service Providers). Knowledge of Klaviyo is preferred

Excellent understanding of email marketing operations, technology, platforms, automation, relevancy and smart segmentation

Advanced knowledge of email best practices, deliverability and key success metrics

Strong analytical skills – ability to use data to develop and measure the effectiveness of campaigns, make recommendations and execute them

Ongoing maintenance of email contact lists and data

Strong communication and presentation skills

Knowledge of how online marketing channels work and integrate together (email, paid social, affiliate, organic, paid search, lead gen, etc.)

Strong attention to details and ability to manage a large number of campaigns & segmentation strategies simultaneously – proficient in time management

Strong leadership: the ability to effectively and efficiently manage a group of people involved in a project

What we offer:

Energetic, high-performance team

Healthy environment, diversity and great social culture

Opportunities to work with some of the biggest companies in the Australian market with a solid potential for global development

Advanced platforms/tools for higher performance and development at work

If you are someone who supports team spirit, has resilience and aspires to continue learning and developing their skills to drive organic outcomes, you will have incredible success in helping us achieve our progressive growth potentials. In our energetic and high‑paced business environment, we appreciate some fun and support everyone within our Pride.

Head of Email Marketing • Melbourne, VIC, AU

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