Head of Content & Social Media Strategy

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Head of Content & Social Media Strategy

role at

Fitness Lifestyle International (FLI)

Pay Range This range is provided by Fitness Lifestyle International (FLI). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range : A$100,000.00/yr - A$140,000.00/yr

About We’re seeking a visionary Head of Content & Social Strategy to architect, scale, and lead the content for a leading online coaching and wellness brand built around a high‑trust personal brand and science‑backed training methodology, supported by a global digital ecosystem of programs, premium coaching, and lifestyle products.

The business integrates multiple revenue streams including e-commerce, content, and partnerships, with a strong community focus that converts social influence into loyal members. Its model blends education, empowerment, and aspiration, creating a self‑sustaining cycle of reach, credibility, and results that has redefined what a modern fitness enterprise can look like.

With millions of followers already and new ventures on the horizon, this role is about building a world‑class content machine that converts global attention into engaged communities and paying customers, lifting revenue, and further scaling the.

If you live and breathe content strategy and execution, know how to harness trends and algorithms, and have the leadership skills to build elite teams, this is your opportunity to set a new industry benchmark.

What You’ll Do Content Leadership & Strategy

Own and scale the entire content ecosystem across IG, TikTok, YouTube, Facebook, and Podcasts.

Define KPIs across engagement, conversion, reach, and ROI.

Translate business goals into actionable content strategies that drive growth and revenue.

Team Building & Management

Build, lead, and inspire a high‑performing in‑house content team (videographers, editors, copywriters, social managers).

Oversee efficient filming schedules with the founders (2.5 days/week).

Create a culture of innovation, accountability, and elite execution.

Content Production & Performance

Deliver 120+ high‑performing content pieces/month across three brands.

Craft scroll‑stopping hooks, trend‑driven edits, and conversion‑driven copy.

Use data and analytics to refine performance in real time.

Brand Growth & Market Leadership

Elevate our content to industry‑leading quality and creativity.

Expand dominance across TikTok, YouTube, and Podcasts.

Ensure brand identity consistency across multiple platforms.

Cross‑Functional Collaboration

Partner with paid media and email teams to align organic + paid strategies.

Feed top organic performers into ad campaigns for scaled growth.

Align content with product launches, promotions, and app milestones.

What You’ll Bring

7+ years in content strategy, social media, or digital marketing (fitness, lifestyle, or subscription‑based business experience preferred).

Proven success growing multi‑million follower brands across multiple platforms.

Deep knowledge of algorithms, trends, metrics, and audience psychology.

Experience building and managing content production teams at scale.

A rare mix of creative vision + analytical rigour.

Strong leadership, communication, and organisational skills.

Why Join Us?

Work directly with two of the most recognised names in the fitness industry.

Lead a creative powerhouse in a fast‑scaling global brand.

Have the freedom and resources to build an industry‑defining content team.

Competitive base salary (A$100K–A$140K) + performance bonuses tied to growth milestones.

On‑site role on the Gold Coast — live the lifestyle while shaping the future of digital fitness.

Ready to Build the Future of Fitness Content? If you’re a strategic leader who knows how to scale social ecosystems and drive commercial impact, we want to hear from you.

Application Requirements Only apply if you can demonstrate proven success in scaling multi‑million follower brands with world‑class content strategy.

Generic applications will not be considered; we want to see your best work, results, and impact at scale.

Seniority level Mid‑Senior level

Employment type Full‑time

Job function Marketing, Strategy/Planning, and Project Management

Industries Wellness and Fitness Services

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