Senior Marketing Manager / Head of Marketing

Senior Marketing Manager / Head of Marketing We're seeking a Senior Marketing Manager / Head of Marketing to lead and execute our marketing strategy across three e-commerce beauty businesses operating across multiple markets. Working full time from our Bondi Junction head office.

This is a senior, hands-on leadership role for someone who can think strategically, execute fast, and drive measurable growth across B2B and B2C beauty brands. Also for someone who can fulfil all the responsibilities themselves and not rely on agencies or a big team.

The Role You will own the full marketing function across:

B2B beauty lash & brow supplies business — based in Australia, UK & USA.

Also a B2C retail beauty brand, currently featured in Kmart, with multiple products selling out twice.

You will be responsible for aligning strategy, execution, performance, and brand across all three businesses, while tailoring marketing approaches to each market and business model.

A core expectation of this role is to deliver consistent, sustainable revenue growth of a minimum 10–20% year-on-year, through strategic planning, execution excellence, and performance optimisation.

Key Responsibilities

Lead and optimise multi‑channel marketing campaigns across digital, content, Klaviyo email, SMS, WhatsApp, social, paid media, SEO, influencers, affiliates, events, and product launches

Own marketing strategy, planning, and execution across B2B and B2C channels

Analyse performance data, SEO metrics, and customer insights to guide decisions and improve ROI

Own and optimise Klaviyo across email, SMS, and WhatsApp

Demonstrate minimum 3+ years of advanced Klaviyo experience across email, SMS, and WhatsApp optimisation

Build, test, and refine automated flows and campaigns to ensure performance is above industry benchmarks

Continuously optimise open rates, CTR, conversion, and revenue contribution

Ensure CRM strategy supports retention, repeat purchase rate, and LTV growth

Paid, Influencer & Affiliate Marketing

Manage Google and Meta ad agencies, ensuring KPIs, budgets, and growth targets are met

Manage Social Media Specialist, who looks after influencer marketing strategy and budget, ensuring clear attribution and ROI

Plan, launch, and scale affiliate marketing programs to drive profitable growth

Creative, Product & Brand

Design & lead creative direction across packaging, campaigns, and product launches

Possess advanced proficiency in design skills for creative execution across packaging, campaigns, and product launches

Design product packaging and oversee production and quality control

Photograph products and use AI tools to create high‑quality content

Design video and static creative for campaigns, launches, paid media, SEO, influencer, and affiliate content

Website & E-commerce (Shopify & Amazon)

Manage Shopify website performance, UX, SEO, and conversion optimisation, and 3rd party apps

Hit key e‑commerce KPIs, ensuring conversion rate, return customer rate, and AOV are consistently optimised

Design all website video and static imagery, including homepage assets, product page artwork, and supporting UX creative

Work with Amazon Agency to optimise Amazon pages, ads and ROI performance

Team, Community & CX

Lead and manage the Social Media Manager to ensure optimised posting schedules

Oversee the Ambassador Manager to ensure consistent, on‑brand output

Manage customer service operations and customer complaints, turning feedback into action

Commercial & Operations

Manage marketing budgets, forecasts, and resource allocation

Ensure marketing spend aligns with growth priorities and delivers ROI What We’re Looking For

6–10+ years of marketing experience, with 2–3+ years in a senior or leadership role

Proven experience in beauty brands, across B2B and B2C

Highly experienced in e‑commerce, Shopify, Klaviyo, Meta, Google & Adobe

Demonstrated ability to deliver 10–20%+ year‑on‑year growth

Strong experience driving Paid, CRM, SEO, influencer, and affiliate‑led growth

Experience managing multi‑channel budgets with performance accountability

Confident leader who thrives in fast‑paced, high‑growth environments

Ability to use AI to enable efficiency and performance

Strong eye for brand, creative, detail, and experience in beauty brands

Collaborative, proactive, and adaptable

Australian work authorisation is required for this position

Why Join Us

Opportunity to shape and lead marketing strategy at a senior level across multiple businesses

Work on a retail beauty brand stocked in Kmart with proven sell‑through

High ownership, autonomy, and real commercial impact

Competitive salary and benefits

Clear runway for growth and leadership

#J-18808-Ljbffr