Head of Ecommerce

Head of eCommerce Global | Senior Leadership Role At Fliteboard, we're building the world's most loved foiling brand — across powered and unpowered water sports.

The Role The Head of eCommerce is a senior leadership role with full accountability for Fliteboard's global eCommerce performance across both B2C and B2B channels.

This role can be based in Byron Bay or Melbourne, with regular time in Byron Bay preferred.

You will own end-to-end eCommerce strategy, platforms, execution, partners, and commercial outcomes, including P&L accountability. Operating within a matrixed global organisation, this role balances entrepreneurial pace with strong governance, reporting discipline, and cross-functional alignment.

Australian work rights are required for this position.

Key Responsibilities

Develop and execute Fliteboard's global eCommerce strategy aligned to business and group objectives

Lead and scale B2C and B2B eCommerce channels, owning the full online customer journey

Own and evolve global eCommerce platforms (Shopify or equivalent), ensuring performance, scalability, and security

Build and lead a high-performing eCommerce team, supported by best-in-class agency partners

Partner closely with Marketing, Brand, Technology, Supply Chain, and Finance to deliver growth and seamless execution

Own eCommerce P&L, including revenue, margin, investment, and ROI

Define and track KPIs across growth, profitability, customer experience, and operational performance

Provide clear, insight-led reporting to executive leadership and parent-company stakeholders

Champion data-led optimisation, experimentation, automation, and pragmatic use of AI and emerging technologies

About You

10+ years' experience in senior eCommerce leadership roles within global or multi-regional businesses

Proven track record scaling both B2C and B2B eCommerce channels with strong commercial outcomes focused on shop and convert

Deep hands‑on experience with Shopify or comparable enterprise eCommerce platforms

Strong understanding of digital architecture, integrations, and martech ecosystems (CRM, ERP, analytics)

Demonstrated P&L ownership, budgeting, forecasting, and performance optimisation

Minimum 3-5 years of P&L ownership experience is required

Experience operating in matrixed or parent-company environments with senior international stakeholders

Comfortable leading a hybrid in-house and agency operating model

What Sets You Apart

Commercially sharp and outcome-driven

Technically literate and confident challenging partners and vendors

Calm, credible, and influential at senior levels

A builder's mindset, focused on scalable systems and sustainable growth

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