Industrial Design Director - Brisbane Studio

Vuly is an Australian-owned outdoor play company designing category-leading products used by families worldwide. We are known for engineering-driven design, high safety standards, and products that ship at scale across global markets. This is not a conceptual studio. What we design gets manufactured, tested, certified, and delivered. Fast. The Opportunity

We are seeking an experienced

Industrial Design Director

to lead our product design function in Brisbane. You will report directly to the CEO and play a critical role in ensuring multiple major products are designed, developed, and delivered on time for key seasonal launches, including Christmas. This role is about

coaching, clarity, and execution at scale . At any given time, Vuly may have up to

10 products in active development , each led by an individual Industrial Designer. Each designer is supported by: A dedicated DFM specialist based in Malaysia A broader shared services group of plastics engineers, toolmakers, and safety specialists across Kuala Lumpur and China Your role is to guide, unblock, and elevate the design team so products move smoothly from concept through to production without slipping timelines. What You Will Do

Lead and coach a team of Industrial Designers, each owning a product in development Help designers navigate design, manufacturability, and execution challenges Ensure products progress on time through design, DFM, tooling, and production Translate clear design parameters and brand direction set by the CEO into executable outcomes Maintain consistency with Vuly’s design language and product standards Support designers through reviews, decisions, and trade-offs without micromanaging Work independently once established in the role, with minimal ongoing oversight Collaborate closely with DFM, engineering, tooling, and safety teams across Asia This role is

not

about personally designing every product. It is about multiplying the output and effectiveness of the team. How This Role Actually Works

Design direction and brand parameters come from the CEO Once aligned, you operate independently CEO interaction is typically limited to high-level alignment and monthly check-ins Success is measured primarily by

products shipping on time , especially for peak seasons What We’re Looking For

10+ years professional experience in Industrial or Product Design Proven experience designing real products that go to mass production Strong understanding of plastics, tooling, and manufacturing processes A refined design sensibility with an appreciation for functional, restrained design (Braun-style principles) Confidence leading senior designers without hovering or bottlenecking Ability to coach, guide, and course-correct without slowing teams down High proficiency in SolidWorks and Autodesk Fusion 360 Comfortable working under real commercial timelines and pressure Reliable, consistent leadership style with strong follow-through Australian work rights and full-time availability at our Wakerley office are required. Why This Role Is Different

You report directly to the CEO, not buried under layers You lead multiple high-impact products at once You work with established global manufacturing support, not chaos You are trusted to run the function, not managed day-to-day Your work ships, at scale, to real customers worldwide

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