Head of Marketing - Virginia

Head of Marketing Love Fitness? Love Marketing? Ready to Lead, Create and Grow Across Multiple Brands?

We’re seeking an energetic and strategic Head of Marketing to lead our national marketing function. This role is perfect for a driven leader who’s passionate about brand growth, digital innovation, and delivering campaigns that inspire action.

Benefits

Attractive salary package

Virginia based role – we offer a relocation allowance for the right candidate.

Free Diamond Gym Membership across all Fitness Cartel clubs

Discounted Merse Wellness Spa access

Birthday Leave – celebrate your day, on us!

Autonomy & Impact – own your role, your vision, and your strategy

Career Growth – key leadership role with direct influence on brand direction

More Work Perks: Discounts on apparel, supplements & café products

Responsibilities

Develop and execute overall marketing strategy, brand positioning, and campaign execution across all brands while aligning with company goals.

Drive marketing performance and growth through innovative data‑driven initiatives.

Lead a high‑performing marketing team across digital, creative, and communications.

Oversee all brand campaigns and the annual marketing calendar, media buying, and digital performance (social, SEO, SEM, email).

Drive new member acquisition and retention initiatives through data‑driven insights.

Manage external agencies and partnerships to ensure brand consistency and impact.

Collaborate closely with operations, sales, and franchise teams to deliver integrated campaigns.

Monitor and analyze marketing performance, ROI, budget optimization and prepare regular reports for the executive team.

Ensure consistent brand voice and visual identity across all channels and locations.

Conduct competitor analysis to stay ahead of trends in fitness, wellness, and lifestyle.

Occasionally travel to clubs to ensure brand alignment and marketing execution.

Qualifications

8+ years’ experience in marketing leadership, ideally within fitness or wellness.

Strong expertise in digital marketing, social media, and brand management.

Proven success in multi‑channel marketing across digital, social, retail, and brand campaigns.

Strong background in Meta advertising, automation/EDM, eCommerce.

Experience managing large budgets and delivering measurable performance outcomes.

Excellent communication, leadership, and project management skills.

Strategic thinker who thrives on creativity, innovation, and continuous improvement.

Confidence to challenge existing ideas and push for growth.

Passion for health, fitness, and creating meaningful brand experiences.

Australian working rights and flexibility to travel as required.

Salary A$70,000.00 – A$75,000.00

About Fitness Cartel Australia We operate across Australia and New Zealand, with multiple club locations nationwide and new openings continually in motion. Our clubs feature Cycle Studios, Reformer Pilates, Functional Zones, Crèche, Saunas, Cafés, and more.

Apply If you’re a creative, strategic, and commercially minded marketing leader with a passion for fitness and brand growth – this is your next big move. Click “APPLY” to submit your resume and a short cover letter outlining your experience and why you’d be the perfect fit for this role. Note: Only shortlisted candidates will be contacted. No agencies, please.

#J-18808-Ljbffr