Qualitative Research Director - Decode Culture to Build Better Brands

Qualitative Research Director – Decode Culture to Build Better Brands Location: Melbourne, Australia. Salary: AUD 170,000 – 190,000 + Super. Posted Aug 27 2025.

Join a pioneering insights agency where quantitative and qualitative research, cultural strategy, behavioural science and AI converge to craft growth strategies for iconic brands.

About the Agency

National presence across Australia, servicing global and local brands.

Trailblazing frameworks: fusing qualitative research, cultural strategy, behavioural science, and AI.

Purpose‑driven culture: inclusivity, sustainability, and industry impact.

Flexible working: hybrid model, premium salaries, bonuses, tailored benefits.

Your Role As Qualitative Research Director, you will lead, innovate and transform the research function.

Shape client relationships:

Trusted advisor, deepen partnerships, elevate client thinking.

Design and lead:

Create bespoke research frameworks combining creativity, theory and cutting‑edge methodologies.

Deliver powerful insights:

Ethnography, workshops, social listening – uncover actionable insights.

Inspire your team:

Mentor, guide, foster growth and deliver excellence.

Thought leadership:

Write industry pieces on emerging trends and cultural shifts.

What You Bring

Deep qualitative research expertise:

Agency or consultancy background, focus on consumer behaviour, brand strategy, innovation.

Leadership acumen:

Inspire teams, deliver outstanding client results.

Commercial impact:

Translate insights into tangible strategic actions that drive growth.

Curiosity & creativity:

Passion for people, culture and evolving market landscape.

Contact Send CV and application to Rowan Haylett, Resources Group. Phone: 04498 80582. Email: rhaylett@resourcesgroup.com. Mention vacancy on MrWeb.

EEO Statement Resources Group’s Diversity and Equality Policy states we submit applicants on merit and ability, without regard to race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio‑economic background.

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