Head of Marketing

Conquest is a private equity real estate firm with holdings in both Sydney, Australia and London, UK.

With 21 years of experience delivering institutional real estate across three core sectors—Residential, Retail and Hotels—the firm is strategically positioned to capitalise on opportunities in both markets.

Due to exponential growth and the acquisition of new projects, we’re looking for a capable and driven Head of Marketing to join!

Expectations of the role

Oversees and manages Conquest™’s marketing division, branding and presence

Oversee and manage project‑related marketing

Purposeful and engaging content production for key target audiences; including writing copy, designing creative assets, executing content strategies

Compose the marketing calendar, budgets and reporting

Organising photoshoots and video production ensuring the outcomes deliver on‑brand content assets for use across online channels and printed materials

Lead brand strategy and long‑term strategic planning

Develop & deliver the Marketing Plan

Generate leads from all avenues (Google AdWords, Social Media, etc.) for sales

Increase brand awareness and actively pursue opportunities to positively influence business outcomes

Identify & explore opportunities to develop Marketing initiatives utilising various channels and mediums of media

Use insights & data to build on the Marketing plan & strategy

Develop analytics and reporting to measure the performance of Marketing activities and provide recommendations

Develop content to drive awareness, engagement and sales across consumer social media pages and website

Develop & Deliver strategic marketing plans which drive sales, leads, and create strong brand awareness

Lead the development and implementation of integrated marketing campaigns across multiple channels, including digital, social media, print, and events to support property sales and brand awareness.

Prepare and maintain marketing strategies and programs

Plan, prepare and report on marketing budgets

Media planning including bookings, creation & distribution of media assets, management of publisher profiles, copywriting as required

Prepare & manage reporting for all media or marketing campaigns, including customer journey mapping, data analysis, lead management, etc.

Manage all online & printed project collateral including brochures, websites, renders, etc.

Manage external agencies & relationships including media agency, creative agency, digital & media agencies, publishers, public relations, etc.

Develop marketing collateral to highlight estate vision, promote key project milestones and support sales objectives

Work with creative agencies, PR firms, and event management companies to execute marketing campaigns as required

Competitor analysis and market research

Qualifications

A Bachelor’s or Master’s degree in Marketing or Communications

Minimum of 5-7 years’ experience in Marketing, Distribution Marketing, Digital Marketing or Brand Management

Hands on and passionate about the brand

Construction, Development and/or Real Estate experience is essential

A strong understanding of digital marketing, social media and the content requirements for these channels

Excellent project management, coordination and proven senior stakeholder relationship skills

Ability to perform multiple efforts in a fast-paced, challenging & high growth environment

Proven track record of developing and executing successful marketing campaigns with ROI on sales

Strong understanding of brand concept and development, lead generation, and social media advertising best practices.

Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.

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