Head of Australia & New Zealand (ANZ) | Consumer Smart Hardware

Overview Head of Australia & New Zealand (ANZ) Consumer Smart Hardware & Robotics

Location: Sydney or Melbourne preferred (home-based initially)

Employment Type: Permanent, Full-time

Role & Opportunity The Opportunity: We are partnering with a global consumer smart-hardware manufacturer as they establish their Australia and New Zealand business. This is a senior, greenfield leadership role and represents the company’s first overseas market entry. Reporting directly to the CEO, the Head of ANZ will act as the founding local leader, responsible for shaping market entry, building early traction, and progressively scaling the ANZ operation. This role offers genuine autonomy, visibility, and long-term leadership opportunity for a commercially minded operator who enjoys building markets, not inheriting them.

Role Scope & Mandate The Head of ANZ will combine hands-on commercial execution with strategic leadership, particularly during the early phase of market entry.

Initial focus areas include:

Market Entry & Go-To-Market Strategy

Define and execute the ANZ market entry strategy

Develop local go-to-market plans across pricing, channels, positioning, and customer acquisition

Validate product-market fit for Australian and New Zealand consumers

Provide market insight and commercial feedback to global leadership

Sales & Channel Development

Design and implement the most effective ANZ sales model, which may include retail, distributors, specialist dealers, marketplaces and/or direct-to-consumer

Establish and manage key commercial relationships with retail groups, distributors, and strategic partners

Drive early revenue traction and build a sustainable sales pipeline

Commercial & Operational Leadership

Own day-to-day commercial operations during the build phase

Oversee after-sales support, customer experience, and operational foundations

Work closely with offshore product, engineering, and manufacturing teams

Team & Business Build

Recruit and lead the ANZ team as the business scales

Establish a physical office when scale and timing are appropriate

Build a high-performance local culture aligned with global strategy

Executive Engagement

Act as the senior ANZ representative of the business

Partner closely with the CEO and global leadership on strategy, performance, and future expansion

Products & Market The initial product focus is Ai-Driven consumer smart hardware and robotics, particularly in outdoor categories such as:

Robotic lawn mowers

Robotic Vacuums

Robotic pool-cleaning

These are integrated hardware and software solutions, sold through consumer-facing channels rather than enterprise or industrial markets.

About You You are likely to bring:

Senior commercial, general management, or category leadership experience within consumer hardware, consumer durables, smart home, appliances, or outdoor power equipment

Proven experience launching or scaling products in the Australian and/or New Zealand market

Strong understanding of retail, distributor, dealer, or channel-led sales models

Comfort operating in greenfield or high-ambiguity environments

Strong commercial judgement, resilience, and a hands-on leadership style

Experience working with offshore manufacturing or APAC-based teams is advantageous.

This role is not suited to candidates whose background is primarily:

Enterprise SaaS

Pure B2B sales

Industrial IoT without consumer exposure

Compensation

Competitive base salary aligned with senior ANZ market leadership roles

Performance-based incentive structure

Equity participation available and aligned to long-term value creation

Why This Role

First overseas market with genuine autonomy and visibility

Direct access to the CEO and global leadership

Opportunity to shape strategy, channels, and execution from the ground up

Meaningful long-term leadership and growth potential

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