Head of Lifecycle Marketing & Automation

We are seeking a **Head of Lifecycle Marketing & Automation** to become an integral part of the dynamic **Fitness & Lifestyle Group (FLG)** marketing team. In this high-impact role you will have the opportunity to lead lifecycle marketing, marketing automation, and web and digital optimisation across five of our FLG brands. Shape the future of member engagement in APAC’s leading fitness and wellness company. This senior marketing leadership role sets the vision for lifecycle marketing and automation, partnering tightly with cross-functional teams (brand, studios, product, data and IT) to optimise platforms and prioritise outstanding member outcomes.Our ideal candidate will have the opportunity to make strategic decisions with key stakeholders across the business including brand leaders, operations and sales teams. They will thrive in a fast-changing and collaborative environment to impact how our members experience FLG across our brands.

*Based in our Brisbane office, this 12-month contract opportunity is available and commencing in March 2026.* **Key duties and responsibilities include (but are not limited to):**Oversee lifecycle marketing across acquisition, onboarding, engagement, retention and recovery, ensuring activity is aligned to both member experience and commercial outcomes.Own the health and effective use of FLG’s marketing and experience platforms, including Salesforce Marketing Cloud, related Salesforce products, web experimentation tooling and CMS platform. Provide clear requirements and direction, engage confidently in platform and data discussions, read and challenge SQL logic, validate audience and data flows and guide teams through technical delivery, platform change and migration work with confidence.**Skills and experience:**Many years of leadership experience in CRM, lifecycle marketing, or marketing automation roles, including responsibility for leading teams or functions.- Proven ability to lead cross-functional delivery across marketing, data, product, technology, and digital teams.Strong stakeholder management and team leadership skills with experience influencing senior leaders and managing competing priorities.Solid SQL literacy, with the ability to confidently read, validate, and challenge SQL logic, and write or adapt queries when required.- Experience overseeing web and digital optimisation, including conversion improvement, experimentation, and performance measurement, in partnership with product and engineering teams.- Experience working with Snowflake, particularly in partnership with data teams on table structures, ingestion patterns, and governance.**Personal Attributes:** Knowledgeable and confident leader with strong people skillsAbility to deliver in a fast-paced environmentStrong communication skills with the ability to work alongside various teams * Complementary all access Goodlife Gym Membership, plus one for a friend* FLG is committed to promoting a healthy work-life balance. We offer a hybrid work model, mixing 60/40 office (Monday, Tuesday and Thursday) and work-from-home responsibilities.* Modern open-plan office with onsite cafe and complimentary barista coffee* Anniversary leave days and additional complimentary memberships through FLG's Recognition of Service Program* Be recognised and rewarded by your peers for living our values with FLG's People's Champion awards* Enjoy exclusive employee discounts with industry leading fitness, travel, fashion and retail brands through FLG's partner discount program* Leading paid parental leave program* Employee Assistance Program #J-18808-Ljbffr