Head of Digital

If you’re a growth-driven leader who lives and breathes performance marketing, join us as Easygo’s Head of Digital and lead the strategy powering our global customer growth!

What's in it for you? Shape and execute digital strategies that attract, engage, and retain millions of players worldwide. You’ll lead the full digital growth function—from paid acquisition to lifecycle marketing—while partnering closely with Product, Data, and Brand teams to drive measurable impact. This is a high-visibility role with the autonomy and resources to experiment, optimise, and scale across markets.

Your Role With Us As our Head of Digital, you’ll own Easygo’s full‑funnel growth engine. You’ll lead a team of digital experts, overseeing paid media performance, lifecycle strategy, and new channel expansion. With a hands‑on approach and a strong analytical mindset, you’ll translate business goals into actionable growth plans and drive continuous optimisation. Your leadership will ensure our marketing investment delivers strong ROI while elevating user acquisition, retention, and revenue performance.

Please note: We believe in the power of collaboration and rapid iteration. This is a full‑time, on‑site role at our Melbourne CBD office, where you’ll work closely with cross‑functional teams to push boundaries and unlock new growth opportunities.

Who are we? Easygo is the Australian powerhouse behind some of the biggest brands in global iGaming, including Stake, KICK and Twist Gaming. Stake is the world’s most popular online casino, setting the benchmark for seamless entertainment and unmatched player experience. KICK is the fast‑growing live‑streaming platform reshaping creator culture worldwide. Twist Gaming is our innovative game‑design studio crafting next‑generation titles for millions of players.

What You Will Do Digital Strategy & Leadership

Build and own our full‑funnel digital growth strategy across acquisition, retention, lifecycle, and referral programmes.

Lead and coach a high‑performing team of Paid Media Leads and digital specialists.

Translate business goals into performance marketing targets and channel‑specific roadmaps.

Partner with the CMO and Marketing Leadership to align growth initiatives with broader brand and product strategies.

Paid Media & Performance Marketing

Oversee all paid acquisition channels (Meta, Google, TikTok, Programmatic, Affiliates) with strict focus on ROI and scale.

Own budget allocation, forecasting and optimisation across CAC, LTV and other performance metrics.

Support Paid Media Leads in campaign planning, creative development, audience testing and optimisation frameworks.

Foster a culture of input‑metric focus, experimentation and continuous improvement.

Analytics & Optimisation

Define, track and report KPIs across acquisition, retention and conversion funnels.

Partner with Data and Product teams to analyse user behaviour, campaign performance and cohort trends.

Identify bottlenecks and growth opportunities, and champion a structured test‑and‑learn mindset.

Present strategic insights and recommendations to the CMO and Executive Team.

Lifecycle & Retention Growth

Collaborate with CRM and Product Marketing to drive user engagement and retention via email, push, SMS and in‑app campaigns.

Develop segmentation strategies and personalised journeys to increase LTV and reduce churn.

Channel & Market Expansion

Identify new marketing channels, partnerships and market‑entry opportunities.

Lead go‑to‑market planning for new regions or product launches, in partnership with Marketing, Product and Commercial teams.

What you will bring

10+ years’ experience in Digital, Growth or Performance Marketing within high‑growth, fast‑paced environments.

Proven leadership experience managing and scaling high‑performing digital teams.

Deep expertise in paid media, lifecycle marketing and performance‑led growth analytics.

Strong analytical capability with proficiency in tools such as Google Analytics, Mixpanel, Looker, etc.

Demonstrated ability to build and execute growth strategies with measurable revenue impact.

Highly skilled in budget management, forecasting and ROI optimisation.

Clear communication style with the ability to influence stakeholders at all levels.

Hands‑on, strategic mindset with a bias for action and experimentation.

Wagering industry experience is essential.

Bachelor’s degree in Marketing, Business, Data Analytics or related field preferred.

Bonus points if you also have

Certifications in Digital Marketing, Analytics or Performance Media.

Experience launching new markets or managing international growth.

Strong technical understanding of attribution modelling and measurement.

Familiarity with cryptocurrency, sports or gaming industries.

Comfort working in complex regulatory environments.

Some of the perks of working with us Office perks & environment

In‑house baristas serving free coffee, fresh juices and smoothies.

Daily catered breakfast and regular company‑wide events.

Snack walls and fully stocked drink fridges on every floor.

Modern office spaces with pool tables, table tennis, gaming consoles and an F1 simulator.

Wellbeing & personal development

Access to our Employee Assistance Programme for you and your family.

9,000+ courses via our Learning & Development platform.

One paid volunteer day per year.

Weekly Wednesday massages from professional therapists.

Team connection & rewards

Team budgets for lunches and celebrations.

Social sports teams and Corporate Games participation.

Easygo branded swag.

Birthday and anniversary gift vouchers plus prize draws.

Events & experiences

Company‑wide talks with partners including Everton FC and Team Sauber.

Office visits from major streamers and creators.

Meet ambassadors like Alex Pereira and Israel Adesanya.

Ballots for exclusive events including Formula 1, UFC, concerts and more.

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experiences, we never discriminate on the basis of race, religion, nationality, gender identity or expression, sexual orientation, age or marital, veteran or disability status.

We’re a global team of dreamers, creators and game‑changers from every walk of life, united by a passion for entertainment that inspires the world.

We believe that the best ideas come from different perspectives, so we actively welcome and champion talent from all backgrounds, cultures, identities and experiences. Whether you're just starting out or bringing decades of experience, your unique voice matters here.

Come as you are. Be part of something bigger. Click play on your career today.

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