Head of Marketing

Darling Group is looking for a

Head of Marketing

to lead and scale marketing across our portfolio of hospitality venues.

This is a senior leadership role responsible for marketing direction, campaign planning, team performance and structured execution across multiple brands. You’ll operate as the operational lead of the marketing function, ensuring clarity, accountability and momentum across all marketing activity.

About The Role You’ll lead marketing across a multi-venue hospitality group, working closely with the Creative Director and wider leadership team.

This role is about structure and ownership. You will oversee campaigns, social direction, brand execution and team performance, ensuring our venues consistently show up with intent, energy and commercial alignment.

This is not a coordination role. It is a leadership position responsible for standards, performance and outcomes.

What You’ll Do

Own the annual and quarterly marketing calendar across all venues

Lead campaign planning and execution across launches, seasonal moments and activations

Oversee social and content direction through the internal team

Ensure marketing aligns with bookings, revenue and commercial priorities

Build and manage a structured, high-performing marketing team

Implement clear workflows, approvals and accountability systemsMaintain forward planning and reduce reactive execution

Oversee performance tracking and report on marketing effectiveness

Identify partnership and brand opportunities aligned with group positioning

5+ years’ experience in senior marketing roles

Experience managing multi-brand or multi-venue portfolios

Strong campaign planning and commercial awareness

Proven leadership experience managing teams

Background in hospitality, lifestyle, or culture-led brands preferred

Ability to operate at pace while maintaining clarity and standards

About You

You think in systems, not just ideas

You bring structure without slowing momentum

You are decisive and comfortable owning outcomes

You can zoom out strategically and zoom in operationally

You value clarity, accountability and long-term brand building

You are comfortable leading a team and setting performance standards

Why Join Darling Group

Work across some of Melbourne’s most recognisable hospitality venues

Be part of a creatively driven, fast-moving marketing team

Clear creative direction with space to contribute your own ideas

Exposure to large-scale campaigns, launches, and cultural moments

Opportunity to grow within a structured content and social function

About Darling Group Darling Group is a Melbourne-based hospitality group behind some of Melbourne’s most recognisable dining and drinking venues. Our portfolio spans cafés, restaurants, and event spaces, each with a distinct identity and a strong point of view.

Our venues are built to last. We focus on creating distinctive experiences supported by thoughtful marketing, disciplined execution, and a high standard of creative care.

Apply Now If you’re excited by social media, hospitality, and culture - and enjoy being part of a team that moves quickly and cares about quality - we’d love to hear from you.

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