Head of Content & Social

Darling Group is looking for a

Head of Content & Social

to lead and own social media across our portfolio of hospitality venues.

This is a

senior, accountable role

for someone who has already run social at scale - across multiple brands - and understands how to balance creative direction with disciplined execution.

You’ll operate as the most senior content operator in the marketing department, responsible for setting direction, maintaining standards, and ensuring consistent output across venues.

About The Role You will own social media across a multi-venue hospitality group, reporting directly to the Creative Director and working closely with media producers and executional support.

This role exists to bring clarity, structure, and momentum to social. You are responsible for what goes live, when, and why, ensuring social output is intentional, consistent, and commercially aware.

What You’ll Do

Own social media direction and performance across

13+ Instagram accounts and TikTok

Set and maintain clear content direction for each venue

Define priorities, pacing, and quality standards across the portfolio

Lead a

Reels-first, culture-led

content approach

Plan and lock weekly and monthly content direction

Brief and direct photographers, videographers, and social execution support

Approve content before publishing and hold the quality bar

Monitor performance and adjust formats, cadence, and focus accordingly

Maintain a content pipeline that stays ahead, not reactive

Own social workflows, cadence, and accountability within the team

Reduce re-briefing, noise, and last-minute decision-making

Proven experience owning social media across multiple brands simultaneously

Experience in hospitality, lifestyle, or culture-led brands

Strong judgement around short-form video and Instagram Reels

Comfortable managing pace, volume, and competing priorities

Confident being accountable for output and performance

About You

You think in systems, not just content ideas

You’re comfortable making decisions and holding a line

You value consistency, clarity, and momentum

You know when to push for performance and when to protect brand

You’re calm under pressure and not reactive by default

You’re confident operating with autonomy and ownership

Why Join Darling Group

Lead social across some of Melbourne’s most recognisable hospitality venues

Work directly with senior creative leadership

Build and own a modern, high-performing content function

Operate in a high-trust, high-accountability environment

Make real impact - this role has authority, not just responsibility

About Darling Group Darling Group is a Melbourne-based hospitality group behind some of Melbourne’s most recognisable dining and drinking venues. Our portfolio spans cafés, restaurants, and event spaces, each with a distinct identity and a strong point of view.

Our venues are built to last. We focus on creating distinctive experiences supported by thoughtful marketing, disciplined execution, and a high standard of creative care.

Apply Now This role is suited to someone who enjoys ownership, clarity, and building things properly.

If you’re comfortable operating at pace and being accountable for outcomes, we’d like to hear from you.

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