Head of Video (DTC : UGC, Reels, Testimonials, VSLs)

Head of Video (DTC : UGC, Reels, Testimonials, VSLs) Join to apply for the

Head of Video (DTC : UGC, Reels, Testimonials, VSLs)

role at

Maneuver Marketing

Maneuver Marketing

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times, ranking us among APAC’s top High‑Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth!

Your Next Role We’re looking for a sharp, systems‑minded

Head of Video / Lead Video Editor

to lead post‑production across two high‑output video teams. This role isn’t just about editing—it’s about building and scaling one of the most important creative engines at Maneuver.

You’ll own the full spectrum of post‑production across direct‑response VSLs, UGC, influencer content and branded storytelling. Most importantly, you’ll design and optimise systems that make high‑performing ads repeatable, scalable, and unstoppable.

What You’ll Do Team Leadership & Development

Build, mentor and scale a high‑performing post‑production team

Lead hiring & onboarding of new video editors to support team growth

Foster a culture of creative excellence, accountability, and innovation

Set clear goals, career paths, and provide regular coaching and feedback

Creative Testing & Concept Innovation

Partner with cross‑functional teams (Growth, Strategy) to test new video ad styles and formats

Leverage insights from performance data, Meta Ad Library, A/B test reports, etc.

Track and optimise KPIs: new concept win %, version count per top performer, and % of creative tests successfully scaled

Revive older winning concepts with fresh cuts and/or creative reinterpretations

Workflow, Training & System Design

Build scalable video production processes, including naming conventions, review systems (e.g. Frame.io), and file management workflows

Own checklists, editing SOPs across platforms (Meta, TikTok, YouTube, etc.)

Lead weekly 1:1s and quarterly growth reviews with the editing team

Coach editors in platform‑native editing trends, pacing, hooks, and emerging storytelling formats

Performance & Compliance

Work closely with Growth to understand what edits are driving ROAS, CTR, watch time, etc.

Use performance insights to train editors, guide shot prioritisation, and influence future scripting

Ensure all content meets platform ad policies and regulatory guidelines (FTC, FDA, Meta, TikTok)

Review creator/influencer content for compliance, brand tone, and edit polish before publishing

Creative & Editorial Oversight

Direct, brief, and review video content across long‑form and short‑form formats

Collaborate with scriptwriters and producers to ensure scripts align with available footage and editing notes

Oversee editing across channels: VSLs, Reels, Influencer, Content, UGC, Testimonials and more

Manage versioning timelines, final exports, and delivery across marketing and creative teams

Digital Asset Management Centralisation

Architect and maintain a centralised footage library for fast, consistent reuse

Design and implement a metadata system: tag footage by hook type, product, call‑to‑action, emotional tone, visual style, content format, performance level, and rights clearance

Partner with the script and strategy teams to tag top‑performing content and close the loop between performance and creative

Lead the asset management initiatives to support raw asset ingestion, sorting, and basic assembly edits

How You’ll Succeed Maneuver is driven by OKRs, KPIs & data‑driven metrics. Key objectives include:

Exponential Growth In Platform Spend

Establish Repeatable, Proven Video Ads Playbook

Scale Net New Concepts & Variant Variety

What You Bring

5–7 years of experience in video post‑production, with at least 2 years managing a team, ideally in Health & Wellness, Supplements or Beauty industry

Strong editorial instincts, with a deep understanding of both direct response and social storytelling

Expert‑level Adobe Premiere & intermediate After Effects, with bonus points for Frame.io and Drive‑based libraries

A builder’s mindset; think in scalable systems and workflows

Performance‑aware: care about what drives conversion, engagement, or scroll‑stopping impact (Hook, CTA)

Familiarity with compliance in wellness/health products (FTC/FDA) or a willingness to learn fast

Bonus: Experience working with influencers and raw UGC from varied quality sources

Seniority Level Director

Employment Type Full‑time

Job Function Marketing, Public Relations, Writing/Editing

Industries Retail Health and Personal Care Products

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