Job Description
Magic is an advertising and growth agency built for a market where media is easy to buy, but hard to make work.
We combine mathematics, data science, and media execution to drive measurable business growth. Not vanity metrics. Not platform-reported success. Real outcomes tied to revenue, pipeline, and profit.
Magic operates upstream and downstream. We start with business context, market dynamics, and growth constraints, then translate strategy into measurable experiments and scaled media execution. Our work spans brand and performance, online and offline, always with incrementality as the organising principle.
We are sceptical by design. Platform algorithms optimise for themselves, not for our clients. Black-box attribution hides more than it reveals. That's why we invest deeply in modelling, experimentation, MMM, and custom measurement frameworks that connect spend to real commercial impact.
Creative and brand matter more than ever. With AI levelling media execution, distinctiveness, messaging, and timing are now decisive advantages. Magic brings creative, media, and data together as one system, not separate silos.
Our clients believe what we believe:
Magic is headquartered in Melbourne, with teams across the US and UK, working with ambitious brands who want to understand their growth equation and scale what actually works.
It's not magic. It just adds up.
The Role:
This role is for a performance leader who started in Search, mastered it, and has since evolved into a commercially driven strategist.
You bring a deep SEM backbone. You understand intent, auction dynamics, feeds, and scaling e-commerce accounts at meaningful budgets. But you no longer see Search as a silo. You think in systems. You think in incrementality. You think in business outcomes.
You will lead growth strategy across Tier 1 clients, ensuring paid media investment drives measurable commercial impact. Search will remain your core technical strength, but your remit extends across paid social, programmatic, measurement, creative input, and budget strategy.
This is not a channel management role. It is a growth leadership role grounded in Search expertise.
What You’ll Own:
Search as a Strategic Lever
Architecting and scaling high-budget SEM programs ($500K+ monthly spend)
Designing intent capture frameworks across brand, generic, competitor, and Shopping
Leading feed strategy and product-level optimisation in e-commerce environments
Identifying diminishing returns, saturation points, and expansion opportunities
Connecting search performance to margin, revenue quality, and incremental growth
Cross-Channel Growth Thinking
Understanding how Search interacts with paid social, programmatic, and brand investment
Advising on budget allocation across channels based on return curves and incrementality
Contributing to integrated media strategies rather than channel plans
Partnering with analytics on MMM outputs and test design
Translating performance data into commercial narratives for clients
E-commerce Depth
Managing complex catalogue structures and product feeds
Understanding merchandising, pricing, and promotional mechanics
Navigating inventory constraints and seasonality
Advising clients on how media strategy should align with commercial cycles
Leading Tier 1 client relationships confidently
Presenting to senior stakeholders (Head of Marketing, CMO, Digital Director)
Framing media decisions in terms of contribution, not just CPA or ROAS
Managing and mentoring a performance team
Who you are:
You likely have:
5+ years in paid media, with deep SEM experience
Proven management of high-spend e-commerce accounts
Experience overseeing $500K+ monthly budgets
Hands‑on experience with Shopping, PMax, feed structures, and search architecture
Exposure to paid social and/or programmatic
Experience managing a team
Strong analytical capability and commercial fluency
More importantly:
You no longer define yourself as a “search specialist”
You think about incrementality, marginal returns, and system‑level growth
You are comfortable making budget trade‑offs
You care about business outcomes more than platform metrics
People of Magic
But who will you be working with? Allow us to introduce ourselves;
We are all a little crazy, a little quirky, and a little unconventional, but it’s people like us, the curious ones, that will be able to make a real difference.
We value the craft of managing paid socials, programmatic and strategy ideation across our accounts to drive disproportionate value back to our clients.
The Magic Culture
Our employees and our methodology are the most important things in the world. Without our incredible teammates, Magic would not be the award‑winning agency it is today.
We show this by:
Doing cool new shit every month.
We’ve built terrariums as an office, carved pumpkins for Halloween, played social tennis and done so much more!
Supplying free coffee, snacks, food - all the time!
Yep, you read that right. Free barista coffee across the road, as well as healthy food and snacks to keep that brain ticking around the clock :)
Committing to upskilling you with our dev plan process.
We invest in every employee’s development through structured growth plans designed to build capability across media, creative, strategy, and measurement, so our team is equipped to adapt, lead, and thrive no matter how the industry evolves.
Understanding that WFH can make things a little easier.
Everyone at Magic WFH on Mondays and Thursdays to jump into deep work, leaving Tuesday, Wednesday and Friday for collaboration, brainstorming, and socialising…
Taking mindfulness and Mental Health seriously.
One free, no questions asked, Mental Health Day available per quarter to do whatever you want
Want to know more? Hit the apply button and we’ll be in touch!
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