Job Description
Senior Brand / Group Product Manager (FMCG)
About the Role
Reports to : Head of Sales & Marketing
Department : Sales & Marketing
Employment Type : Full-time
The Senior Brand / Group Product Manager is responsible for managing, growing, and optimizing the performance of market leading FMCG brands and product portfolios within the Australian / NZ market. This role combines strategic brand ownership with hands‑on product lifecycle management, ensuring sustainable growth through insights‑led decision‑making, commercial acumen, and effective cross‑functional collaboration.
Key Responsibilities Brand & Portfolio Management
Develop and execute annual brand plans to drive growth in revenue, volume, and market share.
Manage brand positioning, tone of voice, value proposition, and long‑term brand equity initiatives.
Oversee packaging strategy, claims, creative direction, and design projects.
Product Development & Innovation
Lead the product lifecycle from ideation to launch, including concept development, business cases, volume forecasts, pricing, and commercialization.
Work with key account management, category managers, global sourcing teams, finance, trade market analyst and market data partners to deliver new products, innovations, category and market share growth, and cost / profit optimization initiatives.
Monitor category trends, emerging consumer needs, and competitor activities to identify opportunities.
Commercial & Financial Management
Own P&L for assigned brands, ensuring profitability targets are met.
Develop pricing strategies aligned to margin expectations and customer / category dynamics.
Prepare demand forecasts and SKU recommendations.
Insights & Category Management
Analyse market data (Quantium, Circana), shopper insights, and retailer trends to inform decision‑making.
Partner with Category and Sales teams to deliver compelling retailer sell‑in stories and category‑led initiatives in existing and new categories.
Monitor brand performance and execute corrective actions where needed.
Marketing Execution
Deliver integrated marketing campaigns across digital, social, PR, shopper, and traditional media.
Manage creative agencies, media partners, and third‑party suppliers to ensure consistent and effective execution.
Coordinate promotional planning, trade marketing programs, and NPD launch plans with Sales.
Stakeholder & Project Leadership
Lead cross‑functional teams across Sales, Supply Chain, Finance, Quality, and Operations.
Ensure all projects are delivered on time, on budget, and in line with regulatory and compliance requirements.
Build strong relationships with internal and external stakeholders, including retailers and suppliers.
Skills & Experience Essential :
Must have 10 + years' experience in FMCG brand management, product management, or a related commercial marketing role dealing with consumer products sold in major grocery retailers.
Proven track record in managing branded portfolios and launching successful NPD.
Strong commercial acumen and understanding of FMCG financial levers.
Competence with market data tools (Quantium, Circana) and consumer research methodologies.
Excellent project management and communication skills.
Ability to work collaboratively and influence cross‑functional stakeholders.
Desirable :
Experience working with major Australian retailers (Coles, Woolworths, Aldi, Metcash, Costco).
Exposure to manufacturing, supply chain and packaging development.
Degree in Marketing, Business, Commerce or related field.
Personal Attributes :
Consumer‑centric mindset with curiosity for market and shopper behaviour.
Confident, proactive, results‑driven, and comfortable managing multiple priorities.
Creative thinker with strong analytical and problem‑solving abilities.
Team‑oriented and adaptable in a fast‑paced environment.
Why Join Us?
Opportunity to influence the performance and direction of leading FMCG brands.
Fast‑paced, dynamic environment with strong career development pathways.
Collaborative team culture with exposure to end‑to‑end brand and product ownership.
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