Head of Marketing

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Head of Marketing Lean Marketing — Home of The 1-Page Marketing Plan

We’re scaling to 8 figures fast and need a Head of Marketing who wants full ownership of the engine behind one of the world’s most influential marketing brands. If you’re obsessed with data, hungry for impact, and thrive in a high-intensity A-player environment, you’ll love building a system here that prints predictable revenue. When you do your job well, we don’t just grow — we demonstrate what world-class marketing looks like. We practice what we preach, setting the gold standard for how modern businesses attract, convert, and delight their clients. Our sales team feels the lift, our content becomes category-defining, and our clients experience the full power of the 1-Page Marketing Plan brought to life.

What You’ll Own Each Week

Set and adjust the weekly marketing strategy using HubSpot dashboards to hit revenue targets and lift lead-to-client conversion from 0.5% → 1.5%

Lead the marketing team (videographer, copywriter, VA) via Notion sprints and Slack to hit content, channel, and campaign KPIs inside a cohesive weekly plan

Ship 3–5 high-quality content assets/week across YouTube, LinkedIn, and Instagram using the Notion content calendar and Loom briefs to grow authority and inbound demand

Build high-converting funnel pages in HubSpot (opt-ins, offers, SLO pages, thank-you flows) with clean tracking and fast iteration

Build and optimise the self-liquidating funnel weekly using HubSpot pages, paid ads, and GA4 to achieve breakeven-to-profitable front-end CAC

Develop and optimise multi-channel campaigns (paid ads, email, LinkedIn, JV partners, influencers) to increase qualified call volume by 30–50%

Implement and refine HubSpot + Zapier/Make automations to improve segmentation, accelerate lead routing, and drive measurable lifts in nurture → booking conversion

Run a weekly sync with Sales using Slack, Notion, and CRM dashboards to align on lead quality, improve show‑up rates, and increase close rates

Use weekly HubSpot, Hyros, and GA4 reporting to identify leaks, propose fixes, and drive meaningful improvements in funnel efficiency

Manage the monthly marketing budget using P&L trackers to scale spend responsibly while maintaining or improving ROAS

Collaborate with our elite marketing coaching team to sharpen messaging, refine strategy, and accelerate execution

Maintain our thought‑leadership gold standard through weekly YouTube + email content that increases engagement, subscriber growth, and authority signals

What Good Looks Like (30/60/90) 30 Days

Learn brand, voice, manifesto, systems, scoreboards

Audit funnel, content, segmentation, analytics, and KPIs

Establish sprint rhythm; deliver first “fix the leaks” insights

60 Days

Launch multi‑channel campaigns; improve segmentation + nurture

Increase content velocity + quality across YT/LinkedIn

Build core components of the self‑liquidating funnel

90 Days

Increase qualified call volume by 20–30%

Lift nurture → booking conversion

Achieve breakeven or better CAC on the SLO funnel

Fully own the marketing engine with predictable weekly execution

Metrics You Own

Lead‑to‑client conversion (goal: 0.5% → 1.5%)

Qualified call volume (30–50% increase)

CAC (maintain or improve while scaling)

Content velocity (3–5/week)

Nurture → booking conversion

Funnel efficiency (weekly leak fixes)

Engagement + subscriber growth

Interfaces & Rhythm

Sales:

Weekly sync + daily Slack alignment

Videographer:

Weekly briefs + content review

Copywriter:

Priorities + messaging oversight

VA:

Support, tracking, implementation follow‑through

Leadership:

Weekly KPI review + strategic adjustment

Marketing Coaching Bench:

Ongoing idea sharpening + strategy support

Who Thrives Here

High‑Intensity Ownership:

Acts like the business is theirs. Fixes problems before they land on anyone’s desk

Strategic Operator:

Thinks at 10,000 feet, executes at 1,000 feet. Builds vision, then rolls up sleeves

Data‑Obsessed Truth‑Seeker:

Chooses evidence over opinions. Moves fast based on what’s real

Elite Communicator:

Writes clearly, edits ruthlessly, and brings crisp direction to creatives

A‑Player Pace:

Fast cycles, high standards, zero excuses. Loves being surrounded by killers

Problem Hunter:

Spots issues early, fixes them twice — immediate + root cause

Day‑1 Non‑Negotiables

HubSpot Power User:

Automations, segmentation, dashboards, workflows, landing pages

Paid Acquisition Competency:

Experience running and optimising paid campaigns (YouTube/Meta/LinkedIn or similar) with CAC responsibility

HubSpot Funnel Builder:

Can build pages, flows, tracking, and optimisations directly inside HubSpot

Funnel Architecture & CRO:

Skilled at diagnosing leaks, improving conversion, and building SLO funnels

Analytics & Attribution Mastery:

Fluent in GA4, Hyros, and platform dashboards

Messaging Strategist & Ruthless Editor:

Owns voice, direction, clarity, and final quality

Content Leadership:

Knows how to steer a creative team to consistent, high‑quality output

Project & Sprint Management:

Strong Notion velocity, sprint planning, and team alignment

Technical Fluency:

Zapier/Make, tracking setups, workflow logic

This is a rare Head of Marketing role where you get to drive the entire engine of a global marketing brand — not just babysit channels. You’ll shape strategy, lead a high‑performing creative squad, and build a marketing system that becomes the gold standard for how modern businesses grow. If you love ownership, velocity, and the thrill of seeing your decisions move revenue, this is your arena.

What you’ll love

You get the wheel — full ownership of the engine

A global brand with massive pull and momentum

A stacked team: videographer, copywriter, VA, Webflow dev

A world‑class coaching bench for ideation + strategic firepower

Room to build systems, funnels, and content machines from the inside out

Fast cycles, big wins, and a company that celebrates excellence

Not for you if…

You need hand‑holding or slow cycles

You prefer ideas without execution

You get overwhelmed by pace, feedback, or standards

You think “good enough” is a thing

Referrals increase your chances of interviewing at Lean Marketing by 2x

Seniority level

Executive

Employment type

Full‑time

Job function

Marketing

Industries

Wireless Services, Telecommunications, and Communications Equipment Manufacturing

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