Brand & Digital Marketing Lead

Are you ready to shape the future of a member owned bank with a bold, digital first brand? MoveBank is seeking an experienced, visionary

Brand & Digital Marketing Lead

to steer our brand refresh and accelerate digital growth as we enter an exciting new chapter in 2026.

Why MoveBank?

Lead a major brand transformation—blending heritage with a fresh, digital friendly identity.

Help set the strategic direction for digital marketing that drives real impact for our members and community.

Thrive in a collaborative, agile environment where your ideas are valued.

What You’ll Do

Lead and evolve brand strategy—positioning, architecture, and messaging—ensuring a consistent, compelling identity across every touchpoint.

Design the digital growth plan and lead integrated campaigns across web, social, email, search, and content—balancing brand building with performance.

Establish brand governance and creative standards; guide agencies and internal teams to deliver best‑in‑class work.

Champion data‑driven decision‑making—use insights to optimize channel mix, content, and conversion.

Oversee marketing technology usage (automation, segmentation, CRM integrations) to unlock personalized member experiences at scale.

Own and coordinate partners/vendors fostering a culture of creativity, accountability, and continuous learning.

Partner with stakeholders to ensure aligned roadmaps, member‑centric journeys, and responsible marketing practices.

Plan and manage budgets, timelines, and resourcing for brand and digital initiatives, ensuring disciplined execution.

About You

A brand builder with 3‑4+ years in modern marketing, including leadership across digital channels.

Strategic and hands‑on—you can set direction, brief teams, and roll up your sleeves to get work shipped.

Proven record driving growth through integrated campaigns, content strategy, SEO/SEM, social, and email.

Analytical mindset—comfortable with performance metrics, experimentation frameworks, and reporting.

Exceptional stakeholder management and communication skills; you thrive in fast‑paced, cross‑functional environments.

Values‑led, member‑first approach with strong attention to detail and design standards.

Bonus Points

Experience leading brand refreshes or digital transformation initiatives.

Familiarity with marketing automation, customer segmentation, data analytics, and CRO/UX practices.

Financial services or member‑owned organization experience.

A growth mindset and passion for mentoring teams.

Ready to shape the future?

Apply now and help MoveBank set a new standard for brand and digital excellence in member owned banking.

Seniority level Mid‑Senior level

Employment type Full‑time

Job function Marketing and Sales

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