SEO Manager - Kmart Group

Brighter Futures Start Here We are an inclusive team who power two of the most iconic and loved brands, Kmart and Target. We have more than 50,000 passionate individuals across our stores, distribution centres, and offices around the globe. With our brands touching the lives of almost two million customers every week, you’ll feel the impact of the work you’ll do every day. As a leader in the retail market, we’re optimistic about our future and yours. We’re changing at a rapid rate, giving you challenging work that you’ll be proud of.

Join the team We have an exciting opportunity for an SEO Manager to join Kmart Group! The SEO Manager is responsible for owning and leading the development of a comprehensive enterprise ecommerce SEO strategy that delivers online traffic and sales growth opportunities across both Kmart and Target brands. This role works cross‑functionally with Product, Engineering, Customer Experience (CX), and Marketing teams to build and execute a strategic roadmap aimed at driving online and in‑store traffic and revenue through enhanced organic search performance across desktop and mobile platforms.

What You’ll Be Doing

Create, develop and execute SEO strategy and ongoing program of work

Develop strategic and innovative SEO initiatives that will help us boost our organic performance online and in‑store

Perform comprehensive audits of our portfolio and gap/threat analysis of competitors

Create and develop a local SEO strategy through optimising Kmart Group's Google My Business platform to drive incremental foot traffic via SEO

Conduct research, provide recommendations and proactively share SEO strategies/tactics that will help elevate areas of SEO improvement

Motivate to develop and engage SEO Specialists within the team

Be responsible for content strategy and auditing on target.com.au, kmart.com.au and kmart.co.nz to design a high performing SEO Content framework that will provide guidance to cross‑functional teams

To be successful in this role you’ll have

10‑15 years' experience in a similar role or field

Extensive experience in organic content strategy, as well as the technical SEO, paid/organic search synergies, off‑site link building, and SEO for CMS/ecommerce platforms

An experienced people leader of SEO teams across technical, content, and link building

Experience developing & implementing an SEO strategy for a large ecommerce business

Hands on technical and content SEO optimisation experience with agency client facing responsibility a strong asset

Working knowledge of Angular, React, HTML, AJAX, CSS, PHP, Java‑script, and other valuable media technologies

Advanced knowledge & experience of Google Analytics, Google Search Console, SEO enterprise tools (BrightEdge, SEMRush), SEO A/B testing tools (e.g. Clarity), and Screaming Frog

This is a highly collaborative role requires exceptional senior stakeholder management across cross‑functional teams. We are looking for a strategic leader with a results driven mindset that can formulate and inspire others around the vision for SEO at Kmart – clearly communicating the value of a SEO project to any audience.

Benefits we’ll offer you

Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.

A team member discount card that gives you a discount at Kmart, Target, Officeworks and Bunnings.

Access to the Kmart for You benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health – with over 60 suppliers!

We want you to feel rewarded for your commitment and hard work that's why eligible team members get the opportunity to participate in a bonus program.

We offer inclusive parental leave, and ongoing support offered through our partnership with Circle In for team members of all backgrounds and family circumstances.

A dynamic learning and support program.

Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor.

A Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes.

Great career opportunities across the broader Wesfarmers Group.

We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates.

We encourage you to tell us about any workplace adjustments that you would like, by emailing kmartgroupcareers@kmart.com.au.

If you would like to explore a career with Kmart and this sounds like the perfect role for you – apply now!

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